INFLUENCERS: THE IMPORTANCE OF PERSONAL BRANDING ON INSTAGRAM

Authors

  • Hafizh Muflih Universitas Swadaya Gunung Jati
  • Cikal Aji Fikriyasin Universitas Swadaya Gunung Jati
  • Muhammad Bilal Falah Universitas Swadaya Gunung Jati
  • Khaerudin Imawan Universitas Swadaya Gunung Jati
  • Dedet Erawati Universitas Swadaya Gunung Jati

DOI:

https://doi.org/10.46799/ijssr.v4i10.870

Keywords:

personal branding, social media, content creator

Abstract

In the era of globalization, social media is considered an effective tool of mass communication. In this study, a qualitative approach is employed to analyze the Instagram account of Gantar Surapati using a visual approach methodology. The results show that the visual communication techniques employed in this study are essential for understanding, reading, and interpreting the meaning behind images, photographs, videos, and other forms of visual communication. The research demonstrates how content can shape a positive personal brand and provides practical guidance for influencers on improving their brand presence by resonating with their audience. This line of research could help further refine strategies for creating lasting and credible personal brands in the rapidly evolving digital landscape. This study contributes to the understanding of effective content creation for personal branding on social media, specifically Instagram. This is what attracts the researchers to study it and becomes the focus of problems in research related to the use of Instagram as a medium to build and improve personal branding.

References

Aesthetika, N. M., & Febriana, P. (2022). Buku Ajar Komunikasi Visual. Umsida Press. https://doi.org/10.21070/2023/978-623-464-063-2

Amalia, T. W., & Satvikadewi, A. A. I. P. (2020). Personal Branding Content Creator Arif Muhammad (Analisis Visual pada Akun Youtube @Arif Muhammad). Jurnal Representamen, 6(01). https://doi.org/10.30996/representamen.v6i01.3519

Arifah, N. L., & Anggapuspa, M. L. (2023). Pengaruh Elemen Visual Pada Konten Instagram Rintik Sedu Dalam Meraih Engagement Audiens. Jurnal Barik, 4(3).

Avicenna, F., & Budisuwita, T. Z. (2022). PERSONAL BRANDING TRAVEL BLOGGER MELALUI MEDIA SOSIAL INSTAGRAM (Analisis Isi Pesan pada akun @her_journeys). Jurnal Netnografi Komunikasi, 1(1). https://doi.org/10.59408/netnografi.v1i1.2

Fajarianto, O., Lestari, A. D., & Erawati, D. (2021). PEMANFAATAN QR CODE SEBAGAI MEDIA PROMOSI DAN INFORMASI UNIVERSITAS SWADAYA GUNUNG JATI CIREBON. JURNAL SIGNAL, 9(1). https://doi.org/10.33603/signal.v9i1.4484

Feblyania, A., Nursanti, S., & Lubis, F. M. (2022). Media Sosial Instagram Sebagai Tempat untuk Personal Branding Seorang Selebgram. Jurnal Ilmiah Wahana Pendidikan, 8(22).

Fernando, J. (2022). Pemanfaatan Media Sosial Instagram dalam membentuk Personal Branding Generasi Milenial. KOMUNIKA, 9(1). https://doi.org/10.22236/komunika.v9i1.7892

Hardiyarso. (2020). VISUAL COMMUNICATION ETHICS: SEARCHING FOR THE TRUTH IN UNDERSTANDING BETWEEN WHAT IS SEEN AND THOUGHT. Jurnal Komunikasi Dan Media, 01(01).

Imawan, K. (2019). Instagram as the Dispute Arena of Personal Branding of Local Head Candidates in West Java Province at 2018. International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018). https://doi.org/10.2991/isseh-18.2019.32

Imawati, A. V., Solihah, A. W., & Shihab, M. (2016). Analisis Personal Branding Fashion Blogger Diana Rikasari. Jurnal Ilmu Sosial Dan Ilmu Politik (JISIP), 5(3).

Khamis, S., Ang, L., & Welling, R. (2017). Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers. Celebrity Studies, 8(2). https://doi.org/10.1080/19392397.2016.1218292

Lestari, A. D., Erawati, D., & Andriany, D. (2020). Penyuluhan Perilaku Bullying Melalui Media Sosial Bagi Siswa. JURNAL SOSIAL & ABDIMAS: Jurnal Pengabdian Kepada Masyarak, 2(2).

Montoya, P., & Vandehey, T. (2002). The Personal Branding Phenomenon: Realize Greater Influence, Explosive Income Growth and Rapid Career Advancement by Applying the Branding Techniques of Michael, Martha & Oprah. Peter Montoya Incorporated. https://books.google.co.id/books?id=ZIt0rdXb7y0C

Octavianus, A., & Oktavianti, R. (2022). Personal Branding Influencer pada Media Sosial Tiktok (Studi Kasus pada Akun @veliaveve). Koneksi, 6(2). https://doi.org/10.24912/kn.v6i2.15779

Ratnasari, E. (2020). STUDI KASUS PERSONAL BRANDING KONTEN KREATOR PADA AKUN TWITTER @BROJABROOO. WACANA: Jurnal Ilmiah Ilmu Komunikasi, 19(1). https://doi.org/10.32509/wacana.v19i1.1019

Soraya, I., & Alifahmi, H. (2022). Dramaturgi dalam Membentuk Personal Branding Selebgram. Jurnal Mahardika Adiwidia, 1(1). https://doi.org/10.36441/mahardikaadiwidia.v1i1.466

Suciati, P., Maulidiyanti, M., Karimah, F. N., & Zainodin, W. H. W. (2024). The Impact of Using Social Media: Exploring the Level of Insecurity of Active and Non-active Instagram Users in Indonesia. E-Journal of Media & Society, 7(1).

Sunarya, L., Sunarya, P. A., & Assyifa, J. D. (2015). KEEFEKTIFAN MEDIA KOMUNIKASI VISUAL SEBAGAI PENUNJANG PROMOSI PADA PERGURUAN TINGGI RAHARJA. CCIT Journal, 9(1). https://doi.org/10.33050/ccit.v9i1.401

Utami, T. R., & Christin, M. (2023). Strategi Personal Branding Comedian Influencer di Media Sosial. Jurnal Interaksi: Jurnal Ilmu Komunikasi, 7(2). https://doi.org/10.30596/ji.v7i2.13678

Zulaikha, & Ayu, N. B. (2021). Effeminacy in Personal Branding on Social Media. Nyimak Journal of Communication, 5(2).

Downloads

Published

2024-10-16