Application of Business Model Canvas in MSMEs in Karangwuni Village

Authors

  • Adam Hernawan Politeknik Siber Cerdika Internasional, Cirebon, West Jawa
  • Septien Dwi Savandha Universitas Swadaya Gunung Jati, Cirebon, West Jawa
  • Aldo Hermaya Aditia Nur Karsa Universitas Catur Insan Cendekia Cirebon, Cirebon, West Java
  • Muhamad Zaenal Asikin Politeknik Siber Cerdika Internasional, Cirebon, West Jawa
  • Muhamad Opan Fadilah Politeknik Siber Cerdika Internasional, Cirebon, West Jawa

DOI:

https://doi.org/10.46799/ijssr.v4i03.747

Keywords:

Business Model Canvas, Business, MSMEs, Application

Abstract

This qualitative research, employing a literature review approach, examines the pivotal role of Micro, Small, and Medium Enterprises (MSMEs) in fostering economic development amidst the ongoing wave of globalization. Specifically focused on Karangwuni Village, the study elucidates how the adoption of the Business Model Canvas framework positively impacts MSMEs, fortifying their operational infrastructure and catalyzing avenues for sustainable expansion, thereby underscoring the significance of strategic frameworks in bolstering the resilience and growth trajectory of MSMEs within the broader economic landscape.

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Published

2024-03-20

Issue

Vol. 4 No. 03 (2024): International Journal of Social Service and Research (IJSSR)

Section

Articles

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Copyright (c) 2024 Adam Hernawan, Septien Dwi Savandha, Aldo Hermaya Aditia Nur Karsa, Muhamad Zaenal Asikin, Muhamad Opan Fadilah

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