Strategies and Segments on the Performance of Retail Companies in Indonesia during the Covid Pandemic

Authors

  • Mombang Sihite Magister Akuntansi, Fakultas Ekonomi dan Bisnis, Univeristas Pancasila
  • Nurmala Ahmar Magister Akuntansi, Fakultas Ekonomi dan Bisnis, Univeristas Pancasila
  • Yuyun Sunhayati Magister Akuntansi, Fakultas Ekonomi dan Bisnis, Univeristas Pancasila

DOI:

https://doi.org/10.46799/ijssr.v3i9.520

Keywords:

Diversification Strategy, Number of Segments, Managerial Ownership, COVID Pandemic, Company Performance

Abstract

The abstract contains a brief description of the purpose: describes the objectives and hypotheses of the research. Methods: describes the essential features of the research design, data, and analysis. It may include the sample size, geographic location, demographics, variables, controls, conditions, tests, descriptions of research design, details of sampling techniques, and data gathering procedures. Results: describes the key findings of the study, including experimental, correlational, or theoretical results. It may also provide a brief explanation of the results. Implications: show how the results connect to policy and practice and provide suggestions for follow-up, future studies, or further analysis. Additional materials: notes the number of references, tables, graphs, exhibits, test instruments, appendixes, or other supplemental materials in the paper. Also, the abstract must be written in a single paragraph in English, max 250 words.

References

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Published

2023-09-25