Management Crisis Reputation in the Era of Viral and Cancel Culture

Abstract

Study This discuss management crisis reputation in the era of viral and cancel culture in context development digital technology and social media. The development of digital platforms has change pattern communication public so that reputation organization and individual become the more prone to pressure growing social in a way fast and massive. The cancel culture phenomenon emerged as form expression collective digital society in give moral judgment, criticism, to rejection to individual or organizations that are considered violating social norms. Research This use approach qualitative with method studies literature through study to theory communication crisis, digital media, reputation organization and behavior public on social media. The results of the study show that crisis reputation in the digital era has characteristics main in the form of speed distribution information, involvement high public, as well as domination emotion in formation opinion. In situation said, the organization sued For implementing communication strategies a fast, transparent, empathetic, and community-based crisis action real. Approach management effective crisis covers utilization technology such as social listening, analysis sentiment public, as well as system detection early balanced crisis with approach humanist in communication. In addition, the success recovery reputation no only determined by ability control information, but also by the ability organization in build return trust public through responsible communication responsible and consistent. With Thus, management crisis reputation in the era of viral and cancel culture requires an adaptive, data-based strategy, while relationship and empathy oriented social.