Legal Responsibility of Marketplaces for Consumer Losses Due to Counterfeit Products: A Comparative Study of Indonesia and Singapore
DOI:
https://doi.org/10.46799/ijssr.v5i5.1228Keywords:
Consumer Protection, Counterfeit Products, E-Commerce, MarketplaceAbstract
The rapid development of e-commerce in Southeast Asia, particularly in Indonesia and Singapore, has opened up new economic opportunities, but it has also raised serious concerns regarding the circulation of counterfeit products on digital marketplace platforms. Counterfeit products not only harm the original manufacturer economically, but also endanger consumers in terms of health and safety. This research aims to evaluate and compare the legal responsibility of marketplaces for consumer losses due to counterfeit products based on regulations in Indonesia and Singapore. The method employed was a normative, juridical, and macro-comparative approach, involving the analysis of laws and regulations, legal doctrines, and interviews with stakeholders in the consumer protection sector. The results indicate that Indonesia lacks a robust legal framework for holding marketplaces accountable, which hinders consumers' access to effective legal protection. In contrast, Singapore has developed a progressive legal system through the Consumer Protection (Fair Trading) Act, which requires marketplaces to apply the precautionary principle and provide efficient dispute resolution mechanisms. The findings confirm that marketplaces should be positioned as active business actors who can be held legally liable when harm occurs to consumers due to the sale of counterfeit products. This research recommends revisions to Indonesia's Consumer Protection Law and Government Regulation No. 80/2019 to align with the development of modern e-commerce practices, including the implementation of digital product certification and reverse proof to ensure fairness for consumers.
References
Alghifary, R. M. (2023). Analisa Yuridis Kriminalisasi Terhadap Penyalahguna Narkotika Oleh Aparat Penegak Hukum Dalam Perspektif Hukum Progresif Di Indonesia.
Amaliya, L., Dewi, S., Arafat, Z., Asyhadi, F., & Rosidawati, I. (2025). Marketplace Responsibilities and Sanctions in Cases of Consumer Losses (Futuristic Legal Perspective). JHK: Jurnal Hukum Dan Keadilan, 2(3), 1–12.
Chalil, R. D. (2021). Brand, Islamic Branding, & Re-Branding-Rajawali Pers. PT. RajaGrafindo Persada.
El-Azzi, C. K. (2022). Verification of Third-Party Online Marketplace Sellers: Protecting Consumers against Counterfeits. Hous. J. Int’l L., 45, 207.
Hutabarat, S. A., Praja, S. J., Suhariyanto, D., Paminto, S. R., Kusumastuti, D., Fajrina, R. M., Saragih, I. I. M., Budihartono, E., & Abas, M. (2023). CYBER-LAW: Quo Vadis Regulasi UU ITE dalam Revolusi Industri 4.0 Menuju Era Society 5.0. PT. Sonpedia Publishing Indonesia.
Lisanawati, G., & Aristo, E. (2022). Urgensi Pengaturan Hukum Central Bank Digital Currency Dalam Dimensi Anti Pencucian Uang. Veritas et Justitia (VeJ), 8(1), 49–75.
Moniaga, L. A. (2023). Perlindungan Hukum Konsumen Terhadap Barang Yang Tidak Sesuai Oleh Penjual Online Shop Melalui E-Commerce.
Nabawi, F. (2023). Perlindungan Hukum Terhadap Konsumen yang Dirugikan dalam Transaksi Jual Beli Pada Situs Belanja Online Shopee.
Nainggolan, H., Hastuti, D., Hendriyani, C., Hernando, R., Dulame, I. M., Afriyadi, H., Sari, F. P., & Wijaya, B. K. (2023). Manajemen Pemasaran (implementasi manajemen pemasaran pada masa revolusi industri 4.0 menuju era society 5.0). PT. Sonpedia Publishing Indonesia.
Pratiwi, D., & Dirkareshza, R. (2023). Pengelabuan Informasi Harga Di E-Commerce Terhadap Konsumen Melalui Flash Sale. Jurnal Ius Constituendum, 8(3), 406–423.
Santiago, O., Situmeang, A., & Nurlaily, N. (2025). Consumer Protection Against the Sale of Counterfeit Products in E-Commerce: A Human Rights and Legal Certainty Perspective in Indonesia. Jurnal Mediasas: Media Ilmu Syari’ah Dan Ahwal Al-Syakhsiyyah, 8(1), 221–239.
Sari, I. M. (2024). Perlindungan Hukum Bagi Korban Penipuan Oleh Binomo dan Quotex yang menyamar Sebagai Instrumen Pasar Modal.
Sari, K. A. (2023). Integrasi Hukum Perlindungan Konsumen Dan Persaingan Usaha Atas Data Pribadi Konsumen Pada Platform Digital. UNES Law Review, 6(1), 1936–1947.
Saunders, K. M., & Berger-Walliser, G. (2011). The liability of online markets for counterfeit goods: A comparative analysis of secondary trademark infringement in the United States and Europe. Nw. J. Int’l L. & Bus., 32, 37.
Simbolon, F. A., & Rosando, A. F. (2023). Bentuk Perlindungan Hukum Bagi Pelaku Usaha Online Dalam Retur Barang Sistem Cash On Delivery (COD). Innovative: Journal Of Social Science Research, 3(6), 10509–10526.
Syafiq, M., & Hasanah, U. (2024). Consumer Protection on the Trade of Stolen Goods at Marketplace in the Perspective of Maslahah Mursalah (Case Study at Facebook Marketplace). AL-IKTISAB: Journal of Islamic Economic Law, 8(2), 157–172.
Widiarty, W. S., & Saragih, R. V. (2024). Hukum Perlindungan Konsumen di Era Globalisasi. Publika Global Media.
Wijaya, D. (2020). Marketplace pedia. Laksana.
Winarko, E., & Manurung, S. P. (2024). Evaluasi Beban Pembuktian Terbalik dalam Sengketa Konsumen. Jurnal Ilmu Hukum, Humaniora Dan Politik (JIHHP), 5(1).
Zulkarnain, P. F. (2022). Perlindungan Konsumen Bagi Debitur Dalam Sistem Pinjaman Online Ditinjau dari Undang-Undang Nomor 8 Tahun 1999 Tentang Perlindungan Konsumen.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Ikmal Ramdhan Purnama, Akmal Ramdhan Purnama, Reza Hardiansyah, Alip Rahman, Agus Dimyati
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
