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INTERNATIONAL
JOURNAL OF SOCIAL SERVICE AND RESEARCH
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Lusia Sri Arini, Elok
Kurniawati
Fakultas Ekonomi dan
Bisnis, Universitas Mercu Buana, Jakarta, Indonesia
Email: [email protected], [email protected]
Abstract
Community service has
been carried out by analyzing the situation of partners not getting used to
doing financial books, how to market products that have not been arranged to
attract consumers, how to offer products to consumers who are still not
friendly. For this reason, service to partner catfish breeders is carried out
by helping them keep records and develop their business. The activities carried
out provide bookkeeping, financial management with theory and practice,
marketing management, and entrepreneurship. The output of this service is so
that catfish farmers are more skilled in managing their business, and it is
hoped that having the above knowledge will develop more and become the goal of
consumers to buy their products at this farm. After being given training,
partners get financial knowledge; partners can do bookkeeping every day so that
with this bookkeeping, they can design their business development. Knowledge of
marketing and entrepreneurship can support a rice stall's current and future
success. In the end, the development of this business will improve the standard
of living and the economy of partners.
Keywords: Entrepreneurship; finance;
marketing
Received 20
Januari
2022, Revised 30
Januari 2022, Accepted 10
Februari
2022
Introduction
Small and household businesses by housewives, however,
really help the welfare of the family. Small and home industries have three
important reasons for their existence in Indonesia (Joesyiana, 2017).
Most home businesses are not management set up. So that in its journey it has
obstacles for the sustainability of the food stall business, it is necessary to
solve the problems faced. For this reason, the problems faced need to find
solutions such as lack of capital, bookkeeping, processing nutritious food,
structuring rooms and serving food. Small businesses such as catfish farms have
the potential to develop but need help.
In the context of community service, we want to help
owners have entrepreneurial knowledge such as marketing, bookkeeping, financial
management. This is what makes the MSME business can be used as a promised
business opportunity. Because these business opportunities will be needed at
any time, and future prospects will be better as the population increases.
Daily bookkeeping is rarely done so that financial
management and investment planning are not optimal. Daily
bookkeeping is rarely done so that financial management and investment planning
are not optimal.
1.
Focus on Community Service
In starting a business in any field, the first thing to
know is the market opportunity and how to get orders. What is the market
opportunity that we want to enter in our business and how to get those orders.
Business development is progressing from time to time,
companies and economies are mushrooming in various parts of the world
(SITINJAK, 2021). Second,
we must analyze the advantages and disadvantages of our competitors and the
extent to which we are able to compete with them in terms of price, service and
quality.
The third is mental preparation and the courage to start.
Get rid of the psychological barriers of shame, fear and the inner battle
between desire and doubt. Don't forget to be prepared to face risks, where
business risk is profit or loss. The bigger the profit, the bigger the risk.
The most important thing is to have the courage to try and get started. Better
to try and fail than fail. Understand operational problems in the MSME
business. MSMEs after the
economic crisis continued to increase from year to year. This also proves that
MSMEs are able to survive in the midst of an economic crisis
(Sarfiah, Atmaja, & Verawati, 2019).
Before you save money at a restaurant, always keep your
business your time to learn about the business you want to pursue. You can
learn from people who are already successful in this business, both openly and
secretly (from mass media narratives, third-person stories or direct observations.
2.
Justification and Goals
Provide training to business owners regarding financial
management, so that it is hoped that an increase in understanding and knowledge
will be achieved in calculating and recording cash receipts and disbursements properly
so that expenses are not greater than income. Financial
literacy is a basic need for everyone to avoid financial problems. Financial
difficulties are not only a function of income alone (low income), financial
difficulties can also arise if there is an error in financial management
(miss-management) such as misuse of credit, and the absence of financial
planning (Yushita, 2017).
Increased ability in managing finances. And improve the quality of the business
both in service and in bookkeeping. The fulfillment of needs and desires as
well as the value of service quality is largely determined by the level of
importance and satisfaction of customers as users. Unsatisfactory service will
lead to reduced consumers or even lost because consumers move to other
services.
3.
Identification of problem
As has been stated in the situation analysis that the
problems faced are related to household financial management, recording, then
the formulation of the problem is how business owners can record and calculate
expenses properly, namely by doing bookkeeping, so that expenses are greater
than income, and how these business owners can have the ability to manage
finances to the fullest. So that the goal of potential consumers because they
can produce food that is diverse and of higher quality, nutritional value and
variety, or receiving orders for parties is developed for the catering
business. This will further improve the standard of living of business owners.
4.
Relevance
Able to record receipts and disbursements properly, manage
business finances, so that the family's financial condition is always
sufficient, good, and has savings/investments for future needs, so that welfare
is realized for the family. Improving the quality of financial management so
that a prosperous family can be realized. The
number of MSMEs in Indonesia from time to time has increased significantly
(Rumbianingrum & Wijayangka, 2018).
As a medium to carry out the tridharma of higher education, especially in the
field of service, and as a means to transfer knowledge that is beneficial to
society. This activity is useful for both central and regional governments in
order to strengthen the family economy as one of the pillars of the national financial
system. The food business is a high-risk business, because the food business is
different from other businesses. Except what we sell is dry food, which can
last for months. But if you believe that the market share is good, then the
food business will give you doubled profits.
Method
The samples taken were 25 SMEs in the Joglo sub-district,
Jakarta Bara.
1.
Discussion and Percentage
The most important thing in managing and managing business
finances is to have a detailed and neat plan. Behavioral
financial management is considered as one of the important concepts in the
discipline of finance (Humaira & Sagoro, 2018).
Provide financial management and marketing knowledge and entrepreneurial
expertise to increase partner insight in terms of financial management to carry
out daily and monthly bookkeeping and provide better customer service by
developing products that are presented with good presentation techniques and
customer service.
Getting into the habit of recording family finances is
often forgotten by sellers for various reasons, including being lazy and not
having time. Managing household
finances doesn't really take care of the palms
hand.
Moreover, if the family income is uncertain. If you're not careful, you can
the big proverb is the stake rather than the pillar that
afflicts household finances (Badriah & Nurwanda, 2019).
�In fact, through recording, all financial expenses and
income transparently can be known, and we can be accounted for in front of our
husbands. The benefits of note-taking for family financial health, according to
(Noer & Gunowibowo, 2018).
Knowing where and how much money is coming in or going out, mentally training
your awareness to be responsible for every expense, being able to categorize
every expense.
Having a catfish farm business with a management system
that is much better than before can be realized by the existence of bookkeeping
management, both the income and expenses of the stall's finances for every
activity related to finances every day. It is hoped that sound financial
management will provide a sense of optimism for the future with a stall
development program, both in the form of capital investment and other
investment plans, which can be beneficial in terms of improving welfare and
health. In line with that, it is also expected to have a program in business
development. Entrepreneurship is a
creative ability and innovative,
keen to see opportunities and always open to every
possible positive input and change bring
the business to continue to grow and have value (Ilyas, Anas, & Islamiah, n.d.).
The intended business development is to add new farmland with equipment.
2.
exercise
For Financial Training, participants have started to make
and carry out bookkeeping every day (daily).
1)
Entrepreneurship Training they have started to
understand the importance of having
entrepreneurial spirit, for example, all activities used
to sell are counted
and recorded so that you know the difference between the
purchase of materials and the results
selling.
2)
Marketing Training has an impact on partners
in serving consumers
more friendly and on time.
3)
Management training for financial management
so that farmers can manage finances to invest
Results
and Discussion
Table I
Outcomes
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No
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Outer Type
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Achievement Indicator
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1
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Scientific publications in journals/proceedings1)
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2
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Publication in mass media (print/electronic) 2
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3
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Increased turnover of partners engaged in the economy
3)
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Achieved
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4
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Increasing product quantity and quality 3)
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5
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Improved community understanding and skills 3)
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Achieved
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6
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Improvement of public peace/health (partners of the
general public)3)
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7
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Services, models, social engineering, systems,
products/goods 4)
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Achieved
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8
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Intellectual property rights (patents,
simple patents, copyright, trademark,
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9
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Textbook 6)
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Achieved
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The training method is a combination of training in the
field of marketing and the concept of entrepreneurship. For this activity, marketing
training was provided by a lecturer at Mercu Buana University. Provision of
debriefing in the field of marketing is provided
with product marketing materials in
general, as well as about entrepreneurship and how to work with.
SMART. At the time of giving the training not only stories
about theory but more about
discussion
of the problems they have faced so far. For the field of entrepreneurship,
space
The
training is divided into business actors who produce goods, services, and
trade
or sell. They can discuss the problems they face so
far.
Then the training program was continued with FGD, about
the problems faced by
MSME actors is associated with the need for training to solve problems
which exists. It turns out that the most problems are
problems in the financial sector.
Whether
it's in the management which is still mixed with the management of family
finances as well as business
finance, lack of capital, difficulty in getting networks with parties
financial or banking institutions. For the marketing field
the problems they face
is
the problem of the difficulty of finding a place to sell, the difficulty of
expanding market, ignorance to
do promotional tools and the importance of product development.
Apart
from that, in the field of operations, it is difficult to find suppliers or
suppliers who
the
location is close to where they work and the difficulty of getting goods.
As already stated, the first step in marketing activities
is
examine
consumer needs and wants. How much, how power
where
to buy it, where the consumer is, and how much is the demand. All of these are
important
information for new product marketing. Small businesses and home businesses in
Indonesia also plays an important role
in absorbing labor, increasing
number
of business units and support income
household
(Werdani, Kurniawati, Sukoco, Windriya, &
Iskandar, 2020). The competitive advantage
of a new company lies in the difference (differentiation) of the company from
its competitors in terms of:
1)
Better quality.
2)
Cheaper and negotiable prices.
3)
More suitable location, closer, faster.
4)
Selection of more attractive goods and
services.
5)
Services that are more attractive and more
satisfying to consumers.
6)
Speed, both in service and in the distribution
of goods
Conclusion
Participants' responses were seen through the observation
that the training had an impact on neatness in bookkeeping and financial
management. By understanding this knowledge of bookkeeping and financial
management, they will think more in the long term for the sustainability of
MSME businesses. By understanding bookkeeping and financial management, they
can be smarter in managing their finances for business development in the
present and planning for the future.
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