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Sherina!Prahitaningtyas1,!Adelia!Azzahra2,!Silvi!Oktavia3$
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Keywords$
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ABSTRACT,
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INTRODUCTION!
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89(F+$-+(F)+L9#<+9L+G#$<0#4+30(0+0-3+/)%9-30#4+30(0*+&/)3+L9#+(F)+G&#G9/)/+9L+%9<G$'$-"+0+/%$)-($L$%+
29#M+0-3+(F)-+0-0'4J$-"+L0%(9#/+#)'0()3+(9+(F)+/&8=)%(+<0(()#+/9+(F0(+(F)#)+2$''+8)+0+(#&(F+9L+(F)+30(0+(9+
8)+98(0$-)3I+!%%9#3$-"+(9+1&"$49-9+QVW?kY+)PG'0$-)3+(F0(E+mg)/)0#%F+>)(F93+$/+80/$%0''4+0+/%$)-($L$%+204+
(9+98(0$-+30(0+2$(F+(F)+G&#G9/)+9L+%)#(0$-+&/)/Im+
:-+(F$/+ /(&34*+ (F)+0&(F9#+&/)/+ 0+ O&0-($(0($.)+0GG#90%F+2$(F+ .)#$L$%0($9-+3)/%#$G($.)+ #)/)0#%F*+
2F$%F+ #).)0'/+ 0+ G$%(&#)+ 9L+ (F)+ G#98')<+ (F0(+ 9%%&##)3+ 0(+ (F)+ ($<)+ 9L+ (F$/+ #)/)0#%F+ 0-3+ 0$</+ (9+ ()/(+
<0(F)<0($%0''4+ (F)+ #)'0($9-/F$G+ 8)(2))-+ (F)+ .0#$08')/+ 9L+ (F)+ G#98')<+ 8)$-"+ $-.)/($"0()3+ $-+ (F)+
F4G9(F)/$/I+Z#+$-+9(F)#+29#3/*+#)/)0#%F+(9+()/(+(F)+(#&(F+9L+0+F4G9(F)/$/+2F)#)+(F$/+#)/)0#%F+(9+8)+()/()3+
$/+(F)+$--9.0($9-+9L+L$-")#G#$-(+G#93&%(/+QD_($%M)(/Y+9-+(F)+-&<8)#+9L+/0')/+$-+7.I+j4-0<$%/+9L+d9#M/+9L+
(F)+7$(4+9L+7$#)89-I+
!%%9#3$-"+(9+1&"$49-9+QVW?KY+3)/%#$G($.)+$/+0+<)(F93+&/)3+(9+3)/%#$8)+9#+0-0'4J)+0+#)/)0#%F+
#)/&'(+8&(+-9(+&/)3+(9+<0M)+8#903)#+%9-%'&/$9-/I+NF)+3)L$-$($9-+9L+i)#$L$08$'$(4+80/$%0''4+20-(/+(9+()/(+
(F)+ %9##)%(-)//+ 9L+ L$)'3+ 30(0+ %9'')%($9-+Q1&F0#/$<$*+ VWWnYI+ :-+ 9(F)#+ 29#3/*+ .)#$L$%0($9-+ 3)/%#$G($.)+
#)/)0#%F*+2F$%F+$/+#)/)0#%F+(F0(+3)%$3)/+(F)+F)03+#)/)0#%F+9L+G#98')</+0/+(F)4+0#)+2F)-+(F)+#)/)0#%F+$/+
)PG'0$-)3*+$/+/0$3+(9+8)+3)/%#$G($.)+.)#$L$%0($9-+8)%0&/)+$(+0$</+(9+98(0$-+98=)%($.)+)PG9/&#)*+)/G)%$0''4+
#)"0#3$-"+ (F)+ 0-0'4/$/+ 9L+ L$-")#G#$-(+QD_($%M)(Y+ G#93&%(+ $--9.0($9-/+ 9-+ (F)+ -&<8)#+ 9L+ /0')/+ $-+ 7.I+
j4-0<$%/+9L+d9#M/+9L+(F)+7$(4+9L+7$#)89-I+
+
RESULTS-
Implementation!or!Development!of!Research!Variables!
1. Research!Results!of!Product!Innovation!Variables!(X)!
S0/)3+9-+(F)+#)/&'(/+9L+(F)+O&)/($9--0$#)+3$/(#$8&()3+(9+KB+#)/G9-3)-(/*+(F)+0&(F9#+
G#)/)-(/+(F)+#)/&'(/+9L+#)/)0#%F+0-3+3$/%&//$9-+0/+L9''92/E++
International,Journal,of,Social,Service,and,Research(%%
1F)#$-0+;#0F$(0-$-"(40/1*+!3)'$0+!JJ0F#02*+1$'.$+ZM(0.$03%
IJSSR,345-%3251
+
Table!1.!Product!Innovation!Variable!Questionnaire!Answer!Data!(X)!
No.!
Resp!
Questionnaire!Number!!
Score!
V+
K+
B+
C+
n+
@+
k+
A+
?W+
??+
?V+
?K+
?B+
?C+
?+
C+
V+
K+
B+
C+
V+
K+
B+
C+
V+
B+
V+
K+
V+
CW+
V+
K+
B+
B+
K+
C+
K+
B+
K+
C+
V+
B+
K+
B+
C+
C@+
K+
C+
B+
K+
C+
B+
K+
V+
C+
V+
C+
V+
B+
C+
V+
CB+
B+
C+
V+
B+
V+
B+
C+
B+
V+
B+
C+
?+
V+
B+
C+
CK+
C+
K+
V+
K+
K+
K+
K+
V+
?+
K+
V+
V+
B+
K+
?+
AK+
n+
B+
B+
C+
K+
B+
C+
V+
K+
C+
B+
C+
K+
V+
B+
Cn+
@+
B+
K+
B+
B+
C+
K+
K+
V+
C+
K+
V+
B+
C+
K+
CC+
k+
B+
V+
K+
B+
C+
K+
V+
B+
C+
V+
C+
V+
K+
B+
CK+
A+
K+
B+
C+
?+
V+
K+
B+
K+
C+
K+
V+
B+
?+
K+
BC+
?W+
B+
V+
K+
C+
?+
K+
B+
V+
C+
K+
?+
B+
V+
C+
BA+
??+
C+
V+
K+
?+
B+
C+
V+
K+
B+
C+
B+
?+
V+
K+
Bk+
?V+
K+
C+
B+
K+
B+
C+
V+
K+
?+
V+
K+
B+
C+
V+
Bk+
?K+
C+
K+
B+
C+
V+
K+
B+
C+
?+
B+
C+
K+
B+
C+
C@+
?B+
C+
K+
V+
C+
B+
K+
C+
K+
C+
K+
V+
C+
B+
K+
Cn+
?C+
B+
C+
V+
B+
C+
K+
C+
V+
?+
C+
B+
V+
B+
V+
C?+
?n+
C+
K+
V+
K+
B+
C+
V+
K+
B+
?+
C+
K+
V+
C+
C?+
?@+
B+
K+
B+
K+
C+
V+
C+
K+
K+
C+
B+
V+
K+
B+
CV+
?k+
C+
K+
V+
B+
V+
B+
C+
V+
K+
B+
V+
C+
V+
B+
C?+
?A+
B+
C+
V+
B+
C+
K+
V+
B+
C+
V+
K+
V+
B+
B+
CV+
VW+
K+
V+
?+
B+
C+
K+
V+
V+
K+
C+
K+
K+
?+
K+
BB+
V?+
K+
?+
K+
C+
K+
V+
B+
V+
B+
V+
C+
V+
K+
?+
BK+
VV+
C+
B+
V+
K+
C+
K+
V+
B+
?+
K+
V+
B+
C+
V+
Bn+
VK+
K+
B+
V+
?+
B+
C+
V+
K+
B+
V+
C+
K+
V+
?+
BK+
VB+
B+
K+
C+
K+
B+
C+
K+
K+
B+
C+
K+
C+
K+
V+
C@+
VC+
C+
K+
B+
V+
C+
K+
B+
B+
K+
C+
V+
C+
K+
V+
CB+
Vn+
C+
K+
B+
B+
C+
K+
B+
C+
K+
V+
B+
C+
K+
B+
Ck+
V@+
B+
C+
K+
B+
V+
B+
C+
V+
B+
V+
B+
V+
B+
C+
CK+
Vk+
K+
C+
B+
V+
K+
C+
K+
?+
K+
B+
K+
C+
K+
V+
B@+
VA+
C+
K+
B+
C+
?+
V+
K+
B+
V+
B+
C+
V+
K+
B+
CW+
KW+
V+
B+
K+
V+
K+
V+
?+
K+
B+
V+
C+
K+
B+
V+
BK+
K?+
K+
B+
C+
B+
V+
K+
C+
V+
?+
B+
V+
B+
V+
K+
Bn+
International,Journal,of,Social,Service,and,Research,%677892::<A991$1<;K4D<D97<7F7-$."$<;:%
IJSSR,345-%3252
KV+
B+
K+
B+
K+
B+
V+
B+
V+
C+
K+
B+
V+
?+
K+
Bn+
KK+
B+
C+
K+
V+
C+
K+
B+
V+
B+
V+
C+
V+
K+
?+
B@+
KB+
V+
?+
K+
B+
?+
K+
C+
K+
C+
V+
K+
C+
K+
V+
B@+
∑!
!!
!!
!!
!!
!!
!!
!!
!!
!!
!!
!!
!!
!!
!!
1755!
19&#%)E+j0(0+;#9%)//$-"+g)/&'(/+$-+VWV?+
NF)+30(0+<)-($9-)3+089.)+$/+80/)3+9-+#)/)0#%F+30(0*+0+O&)/($9--0$#)+0-/2)#+L#9<+G#93&%(+
$--9.0($9-+ .0#$08')/+ 3)%'0#)3+ .0'$3+ 0-3+ 2F9/)+ -&<8)#/+ 0#)+ 0##0-")3+ /)O&)-($0''4X+ G#).$9&/'4+
$-.0'$3+O&)/($9--0$#)+-&<8)#/+2)#)+/)O&)-($0'*+8&(+(F)+-&<8)#/+2)#)+0##0-")3+/)O&)-($0''4+0"0$-+
L9#+#)/)0#%FI++
N9+/$<G'$L4+(F)+%0'%&'0($9-*+(F)+.0'&)+9L+)0%F+0-/2)#+$/+3)()#<$-)3+L#9<+(F)+O&)/($9--0$#)+
3$/(#$8&()3+(9+#)/G9-3)-(/*+2F)#)+(F)+<9/(+/&GG9#($.)+0-/2)#/+0#)+"$.)-+F$"F+/%9#)/I+:-+%9-(#0/(*+
(F)+')//+/&GG9#($.)+0-/2)#/+0#)+"$.)-+'92)#+/%9#)/I+
`&#(F)#<9#)*+(9+L$-3+9&(+F92+#)/G9-3)-(/+#)/G9-3)3+(9+(F)+KB+O&)/($9--0$#)+$()</+$-+<9#)+
3)(0$'*+(F)+0-/2)#/+2)#)+0##0-")3+0/+L9''92/E+
+
Table!2.!Research!Data!for!Each!Dimension!and!Variable!Indicator!(X)+
19&#%)E+j0(0+;#9%)//$-"+$-+VWV?+
+
2. Discussion!of!Product!Innovation!Variables!(X)!
S0/)3+9-+(F)+#)/&'(/+9L+#)/)0#%F+%9'')%()3+L#9<+KB+#)/G9-3)-(/*+(F)-+(F)+L9''92$-"+%0-+8)+
#)%0GG)3E+
j$<)-/$9-+
:-3$%0(9#/++
!-/2)#++
11+
1+
g+
N1+
1N1+
j).)'9G<)-(+
b))G+&G+2$(F+(F)+($<)/+
VW+
?B+
W+
W+
W+
1(04+&G30()3+089&(+(F)+<93)'+
?W+
C+
k+
k+
K+
;#9.$3)+O&0'$(4+$-+G#93&%(/+
?k+
A+
@+
W+
W+
Average!
16!
9,3!
5!
8!
3!
>0#M)(+
j)#$.)3+L#9<+%9-/&<)#+
3$//0($/L0%($9-+
?A+
A+
K+
K+
W+
NF)+3#$.)+9L+%9-/&<)#+-))3/+
V?+
?W+
K+
W+
W+
79.)#/+%9-/&<)#+)%9-9<$%+L0%(9#/+
?K+
C+
?W+
n+
W+
Average!
17,6!
8!
5,3!
3!
0!
j$/%9.)#4+
N#$0'/+
KW+
B+
W+
W+
W+
;#93&%(+j&G'$%0($9-+
VW+
@+
@+
W+
W+
;#93&%(+/4-(F)/$/+
?k+
?W+
n+
W+
W+
!.)#0")+
22,6!
7!
4,3!
0!
0!
;#93&%(+
;'0--$-"+
!'204/+&G30()+089&(+(F)+'0()/(+
<93)'/+
K?+
K+
W+
W+
W+
!LL9#308')+G#$%)+0%%9#3$-"+(9+
G#93&%(+O&0'$(4+
VC+
C+
B+
W+
W+
;#$%)+0%%9#3$-"+(9+G#93&%(+&/08$'$(4++
?A+
?W+
C+
W+
W+
Average!
25!
6!
3!
0!
0!
N)%F-9'9"4++
N)%F-9'9"4+$--9.0($9-+L0%(9#+
?@+
C+
?W+
V+
W+
N)%F-9'9"$%0'+03.0-%)/+
KW+
B+
W+
W+
W+
`0%$'$(0()+G#93&%(+$--9.0($9-+
?n+
C+
n+
@+
W+
Average!
21!
4,6!
5,3!
3!
0!
International,Journal,of,Social,Service,and,Research(%%
1F)#$-0+;#0F$(0-$-"(40/1*+!3)'$0+!JJ0F#02*+1$'.$+ZM(0.$03%
IJSSR,345-%3253
+
Table!3.!Research!Results!Product!Innovation!Variables!(X)!Discussion!of!Research!Results!
Development!Dimensions!!
Research!Results!!
Frequency!
Percentage!
1(#9-"'4+!"#))+Q11Y+
?n+
KA*WV+
!"#))+Q1Y+
C+
?V*?A+
f)/$(0()+QggY+
B+
A*@C+
j$/0"#))+QN1Y+
k+
?A*C?+
1(#9-"'4+j$/0"#))+Q1N1Y+
?+
V*BK+
TOTAL!
34!
100!
++++++++++++++j0(0+19&#%)/+L9#+VWV?+
S0/)3+9-+(08')+KI+!89.)*+$(+%0-+8)+%9-%'&3)3+(F0(+KB+#)/G9-3)-(/+"0.)+(F)+L9''92$-"+
0-/2)#/I++
0I !-+ 0.)#0")+ 9L+ ?n+ #)/G9-3)-(/*+ 9#+ )O&$.0')-(+(9+ KAIWVo+9L+(F)+ (9(0'+#)/G9-3)-(/*+/0$3+(F)4+
/(#9-"'4+ 0"#))3+ (F0(+ G#9.$3$-"+ $-L9#<0($9-+ 089&(+ G#9.$3$-"+ O&0'$(4+ $-+ G#93&%(/+ (F#9&"F+
3).)'9G<)-(+(9+M))G+&G+2$(F+(F)+($<)/I+
8I NF)-*+ 0/+ <0-4+ 0/+ 0-+ 0.)#0")+ 9L+ C+ #)/G9-3)-(/*+ 9#+ )O&$.0')-(+ (9+ ?VI?Ao+ 9L+ (F)+ (9(0'+
#)/G9-3)-(/*+/0$3+(F)4+0"#))3+ (F0(+G#9.$3$-"+$-L9#<0($9-+ 089&(+G#9.$3$-"+O&0'$(4+ G#93&%(/+
(F#9&"F+3).)'9G<)-(+(9+M))G+&G+2$(F+(F)+($<)/I+
%I `&#(F)#<9#)*+0/+<0-4+0/+0-+0.)#0")+9L+B+9#+)O&$.0')-(+(9+AI@Co+9L+(9(0'+#)/G9-3)-(/+/0$3+(F)4+
2)#)+F)/$(0-(+(9+G#9.$3)+$-L9#<0($9-+089&(+G#9.$3$-"+O&0'$(4+G#93&%(/+(F#9&"F+3).)'9G<)-(+
(9+M))G+&G+2$(F+(F)+($<)/I+
3I `&#(F)#<9#)*+0-+0.)#0")+9L+k+#)/G9-3)-(/*+9#+)O&$.0')-(+(9+?AIC?o+9L+(9(0'+#)/G9-3)-(/*+/0$3+
(F)4+ 3$3+ -9(+ 0"#))+ 2$(F+G#9.$3$-"+ $-L9#<0($9-+ 089&(+ G#9.$3$-"+ O&0'$(4+ G#93&%(/+ (F#9&"F+
3).)'9G<)-(+(9+M))G+&G+2$(F+(F)+($<)/I+
)I !/+<0-4+0/+0-+0.)#0")+9L+?+#)/G9-3)-(*+9#+)O&$.0')-(+(9+VIBKo+9L+(9(0'+#)/G9-3)-(/*+/0$3+(F)4+
/(#9-"'4+ 3$/0"#))+ 2$(F+ G#9.$3$-"+ $-L9#<0($9-+ 089&(+ G#9.$3$-"+ O&0'$(4+ G#93&%(/+ (F#9&"F+
3).)'9G<)-(+(9+M))G+&G+2$(F+(F)+($<)/I+
`#9<+(F)+#)/&'(/+9L+(F)+30(0+0-0'4/$/*+<9/(+9L+(F)+pC?IV?o+9L+#)/G9-3)-(/+/0$3+(F)4+0"#))3+
(F0(+G#9.$3$-"+$-L9#<0($9-+089&(+G#9.$3$-"+O&0'$(4+G#93&%(/+(F#9&"F+3).)'9G<)-(+/F9&'3+M))G+&G+
2$(F+ (F)+ ($<)/I+`&#(F)#<9#)*+ 0#9&-3+ AI@Co+ 9L+ (F)+ (9(0'+ #)/G9-3)-(/+ )PG#)//)3+ 39&8(+089&(+
G#9.$3$-"+$-L9#<0($9-+089&(+G#9.$3$-"+O&0'$(4+G#93&%(/+(F#9&"F+3).)'9G<)-(+(9+M))G+&G+2$(F+(F)+
($<)/I+ `&#(F)#<9#)*+ 0#9&-3+ ?AIC?o+ 9L+ (F)+ #)/G9-3)-(/+ )PG#)//)3+ 3$/0GG#9.0'+ 9L+ "$.$-"+
$-L9#<0($9-+089&(+G#9.$3$-"+O&0'$(4+$-+G#93&%(/+(F#9&"F+3).)'9G<)-(+(9+M))G+&G+2$(F+(F)+($<)/*+
0-3+(F)+#)<0$-$-"+VIBKo+/(#9-"'4+3$/0"#))3+2$(F+"$.$-"+$-L9#<0($9-+089&(+G#9.$3$-"+O&0'$(4+$-+
G#93&%(/+(F#9&"F+3).)'9G<)-(+(9+M))G+&G+2$(F+(F)+($<)/I+
!
Table!4.!Discussion!of!Market!Dimension!Research!Results!!
Research!Results!!
Frequency!
Percentage!
1(#9-"'4+!"#))+Q11Y+
?k+
CV*AB+
!"#))+Q1Y+
k+
VK*CV+
f)/$(0()+QggY+
n+
?@*nB+
j$/0"#))+QN1Y+
V+
C*kk+
1(#9-"'4+j$/0"#))+Q1N1Y+
W+
W+
TOTAL!
34!
100!
!!!!!!!!!!!!!!!!!!!!!!19&#%)E+j0(0+$-+VWV?+
International,Journal,of,Social,Service,and,Research,%677892::<A991$1<;K4D<D97<7F7-$."$<;:%
IJSSR,345-%3254
S0/)3+9-+(08')+BI+!89.)*+$(+%0-+8)+%9-%'&3)3+(F0(+L#9<+KB+#)/G9-3)-(/+"0.)+(F)+L9''92$-"+
0-/2)#I+
0I !-+0.)#0")+9L+?k+#)/G9-3)-(/*+9#+CVIABo+9L+(F)+(9(0'+#)/G9-3)-(/*+/(#9-"'4+0"#))3+(F0(+(F)+
<0#M)(+$/+0+L9#<+9L+/)'')#+(9+/($<&'0()+8&4)#/I+
8I NF)-*+ 0-+ 0.)#0")+ 9L+ k+ #)/G9-3)-(/*+ 9#+ VKICVo+ 9L+ (F)+ (9(0'+ #)/G9-3)-(/*+ 0"#))3+ (F0(+ (F)+
<0#M)(+$/+0+L9#<+9L+/)'')#+(9+/($<&'0()+8&4)#/I+
%I `&#(F)#<9#)*+0-+0.)#0")+9L+n+#)/G9-3)-(/*+9#+?@InBo+9L+(F)+(9(0'+#)/G9-3)-(/*+)PG#)//)3+
(F0(+<0#M)(+39&8(+$/+0+L9#<+9L+/)'')#+(9+/($<&'0()+8&4)#/I+
3I Z-+0.)#0")*+V+#)/G9-3)-(/*+9#+CIkko+9L+(F)+(9(0'+#)/G9-3)-(/*+)PG#)//)3+(F0(+<0#M)(+39&8(+
$/+0+L9#<+9L+/)'')#+(9+/($<&'0()+8&4)#/I+
`#9<+(F$/+0-0'4/$/*+<9/(+p@nIBno+9L+#)/G9-3)-(/+0"#))3+(F0(+(F)+<0#M)(+$/+0+3$#)%(+L9#<+9L+
/0')/+(9+/($<&'0()+8&4)#/*+(F)-+?@InBo+9L+#)/G9-3)-(/+)PG#)//)3+39&8(/+(F0(+(F)+<0#M)(+$/+0+3$#)%(+
L9#<+9L+/0')/+(9+/($<&'0()+8&4)#/*+0-3+(F)+#)<0$-$-"+CIkko+9L+#)/G9-3)-(/+3$3+-9(+0"#))+(F0(+(F)+
<0#M)(+$/+0+3$#)%(+L9#<+9L+/0')/+(9+/($<&'0()+8&4)#/I++
+
Table!5.!Discussion!of!Research!Results!of!the!Discovery!Dimension!!
!
!
!
!
++++++++++++++++
+
+
+
19&#%)E+j0(0+$-+VWV?+
S0/)3+9-+(08')+CI+!89.)*+$(+%0-+8)+%9-%'&3)3+(F0(+KB+#)/G9-3)-(/+"0.)+(F)+L9''92$-"+
0-/2)#/I+
!/+<0-4+0/+0-+0.)#0")+9L+V?+#)/G9-3)-(/+9#+)O&$.0')-(+(9+n?I@no+9L+(F)+(9(0'+#)/G9-3)-(/+
2F9+/(0()3+/(#9-"'4+0"#))3+(F0(+G#93&%(+3$/%9.)#4+$/+(F)+<9/(+$<G9#(0-(+204+(9+&G'903+8&4)#/a+
F)0#(/+(9+8&4+G#93&%(/+$<<)3$0()'4I+
NF)-*+0-+0.)#0")+9L+B+#)/G9-3)-(/*+9#+)O&$.0')-(+(9+??I@no+9L+(F)+(9(0'+#)/G9-3)-(/*+0"#))3+
(F0(+G#93&%(+ 3$/%9.)#4+ $/+ (F)+ <9/(+ $<G9#(0-(+ 204+ (9+ &G'903+ 8&4)#/a+ F)0#(/+ (9+ 8&4+ G#93&%(/+
$<<)3$0()'4I+
`&#(F)#<9#)*+0-+0.)#0")+9L+B+#)/G9-3)-(/*+9#+)O&$.0')-(+(9+??I@n+9L+(F)+(9(0'+#)/G9-3)-(/+
)PG#)//)3+39&8(+(F0(+G#93&%(+3$/%9.)#4+$/+(F)+<9/(+$<G9#(0-(+204+(9+&G'903+8&4)#/a+F)0#(/+(9+8&4+
G#93&%(/+$<<)3$0()'4I+
!/+<0-4+0/+0-+0.)#0")+9L+C+#)/G9-3)-(/*+9#+)O&$.0')-(+(9+?BI@Wo+9L+(F)+(9(0'+#)/G9-3)-(/+
2F9+)PG#)//)3+3$/0"#))<)-(+(F0(+G#93&%(+3$/%9.)#4+$/+(F)+<9/(+$<G9#(0-(+204+(9+&G'903+8&4)#/a+
F)0#(/+(9+8&4+G#93&%(/+$<<)3$0()'4I+
`#9<+ (F)+ #)/&'(/+ 9L+ (F)+ 0-0'4/$/*+ <9/(+ p@KICVo+ 9L+ #)/G9-3)-(/+ 0"#))3+ (F0(+G#93&%(+
3$/%9.)#4+ $/+ (F)+ <9/(+ $<G9#(0-(+ 204+ (9+ &G'903+ 8&4)#/a+ F)0#(/+ (9+ 8&4+ G#93&%(/+ $<<)3$0()'4I+
`&#(F)#<9#)*+ ??I@no+ 9L+ #)/G9-3)-(/+ )PG#)//)3+ 39&8(+ (F0(+G#93&%(+ 3$/%9.)#4+ $/+ (F)+ <9/(+
$<G9#(0-(+204+(9+&G'903+8&4)#/a+F)0#(/+(9+8&4+G#93&%(/+$<<)3$0()'4I+NF)+#)<0$-$-"+?BI@Wo+9L+
#)/G9-3)-(/+)PG#)//)3+3$/0"#))<)-(+(F0(+G#93&%(+3$/%9.)#4+$/+(F)+<9/(+$<G9#(0-(+204+(9+&G'903+
8&4)#/a+F)0#(/+(9+8&4+G#93&%(/+$<<)3$0()'4I+
+
Table!6.!Discussion!of!Research!Results!of!Product!Planning!Dimensions!
Research!Results!!
Frequency!
Percentage!
1(#9-"'4+!"#))+Q11Y+
V?+
n?*@n+
!"#))+Q1Y+
B+
??*@n+
f)/$(0()+QggY+
B+
??*@n+
j$/0"#))+QN1Y+
C+
?B*@W+
1(#9-"'4+j$/0"#))+Q1N1Y+
W+
W+
TOTAL!
34!
100!
International,Journal,of,Social,Service,and,Research(%%
1F)#$-0+;#0F$(0-$-"(40/1*+!3)'$0+!JJ0F#02*+1$'.$+ZM(0.$03%
IJSSR,345-%3255
+
+
+
++++++++++++++++
+
+
+
19&#%)E+
j0(0+$-+
VWV?+
S0/)3+9-+N08')+nI+089.)*+$(+%0-+8)+%9-%'&3)3+(F0(+KB+#)/G9-3)-(/+"0.)+(F)+L9''92$-"+
0-/2)#/I+
0I !-+0.)#0")+9L+VC+#)/G9-3)-(/+9#+)O&$.0')-(+(9+@KICVo+9L+(F)+(9(0'+#)/G9-3)-(/+2F9+/(0()3+
/(#9-"'4+0"#))3+(F0(+G#93&%(+G'0--$-"+$/+0+G#93&%(+(F0(+2$''+8)+<03)+$-+(F)+L&(&#)I+
8I NF)-*+0-+0.)#0")+9L+n+#)/G9-3)-(/*+9#+)O&$.0')-(+(9+?@InBo+9L+(F)+(9(0'+#)/G9-3)-(/*+0"#))3+
(F0(+G#93&%(+G'0--$-"+$/+0+G#93&%(+(F0(+2$''+8)+<03)+$-+(F)+L&(&#)I+
%I !-+0.)#0")+9L+K+#)/G9-3)-(/*+9#+)O&$.0')-(+(9+kIkVo+9L+(F)+(9(0'+#)/G9-3)-(/*+/(0()3+(F0(+
G#93&%(+G'0--$-"+$/+0+G#93&%(+(F0(+2$''+8)+<03)+$-+(F)+L&(&#)I+
`#9<+ (F)+ #)/&'(/+ 9L+ (F)+ 0-0'4/$/*+ <9/(+ 9#+ pA?I?no+ 9L+ #)/G9-3)-(/+ 0"#))3+(F0(+ G#93&%(+
G'0--$-"+$/+0+G#93&%(+(F0(+2$''+8)+<03)+$-+(F)+L&(&#)I+NF)+#)<0$-$-"+kIkV+#)/G9-3)-(/+)PG#)//)3+
39&8(/+(F0(+G#93&%(+G'0--$-"+$/+0+G#93&%(+(F0(+2$''+8)+<03)+$-+(F)+L&(&#)I+
+
Table!7.!Discussion!of!Research!Results!of!Technology!Dimensions!!
!
!
+
+
+
++++++++ +
+++++ + +
+
++++++19&#%)E+j0(0+$-+VWV?+
S0/)3+ 9-+ (08')+ @I+ !89.)*+ $(+ %0-+ 8)+ %9-%'&3)3+ (F0(+ KB+ #)/G9-3)-(/+ "0.)+ (F)+ L9''92$-"+
0-/2)#/E+
0I !-+0.)#0")+9L+VA+#)/G9-3)-(/*+9#+)O&$.0')-(+(9+kCIVAo+9L+(F)+(9(0'+#)/G9-3)-(/+2F9+/(0()3+
/(#9-"'4+0"#))3+(F0(+()%F-9'9"4+L0%$'$(0()/+G#93&%(+$--9.0($9-+$-+()%F-9'9"$%0'+03.0-%)/I+
8I `&#(F)#<9#)*+0-+0.)#0")+9L+K+#)/G9-3)-(/*+9#+)O&$.0')-(+(9+kIkVo+9L+(F)+(9(0'+#)/G9-3)-(/*+
0"#))3+(F0(+()%F-9'9"4+L0%$'$(0()/+G#93&%(+$--9.0($9-+$-+()%F-9'9"$%0'+03.0-%)/I+
%I `&#(F)#<9#)*+0-+0.)#0")+9L+V+#)/G9-3)-(/*+9#+)O&$.0')-(+(9+CIkko+9L+(F)+(9(0'+#)/G9-3)-(/*+
)PG#)//)3+39&8(/+(F0(+()%F-9'9"4+L0%$'$(0()/+G#93&%(+$--9.0($9-+$-+()%F-9'9"$%0'+03.0-%)/I+
`#9<+(F)+#)/&'(/+9L+(F)+0-0'4/$/*+<9/(*+9#+ABI??o+9L+#)/G9-3)-(/*+0"#))3+(F0(+()%F-9'9"4+
L0%$'$(0()/+G#93&%(+$--9.0($9-+$-+()%F-9'9"$%0'+03.0-%)/I+`&#(F)#<9#)*+CIkko+9L+#)/G9-3)-(/+0#)+
&-3)%$3)3+(F0(+()%F-9'9"4+L0%$'$(0()/+G#93&%(+$--9.0($9-+$-+()%F-9'9"$%0'+03.0-%)<)-(/I+
Sales!Execution!!
1. Research!Results!of!Sales!Variables!(Y)!
S0/)3+9-+(F)+#)/&'(/+9L+O&)/($9--0$#)/+3$/(#$8&()3+84+KB+#)/G9-3)-(/I+19*+(F)+0&(F9#+
G#)/)-(/+(F)+#)/&'(/+9L+(F)+#)/)0#%F+0-3+3$/%&//$9-+0/+L9''92/E+
Research!Results!!
Frequency!
Percentage!
1(#9-"'4+!"#))+Q11Y+
VC+
@K*CV+
!"#))+Q1Y+
n+
?@*nB+
f)/$(0()+QggY+
K+
k*kV+
j$/0"#))+QN1Y+
W+
W+
1(#9-"'4+j$/0"#))+Q1N1Y+
W+
W+
TOTAL!
34!
100!
Research!Results!!
Frequency!
Percentage!
1(#9-"'4+!"#))+Q11Y+
VA+
kC*VA+
!"#))+Q1Y+
K+
k*kV+
f)/$(0()+QggY+
V+
C*kk+
j$/0"#))+QN1Y+
W+
W+
1(#9-"'4+j$/0"#))+Q1N1Y+
W+
W+
TOTAL!
34!
100!
International,Journal,of,Social,Service,and,Research,%677892::<A991$1<;K4D<D97<7F7-$."$<;:%
IJSSR,345-%3256
+
Table!8.!Sales!Variable!Questionnaire!Answer!Results!Data!(Y)!
No.!
Resp!
Questionnaire!Number!
Score!
?+
K+
n+
A+
?W+
??+
?V+
?K+
?B+
?C+
+
?+
V+
?+
V+
K+
?+
V+
K+
?+
C+
V+
KA+
V+
K+
C+
C+
B+
V+
B+
V+
B+
V+
K+
Bk+
K+
C+
K+
K+
K+
B+
V+
K+
V+
V+
K+
B@+
B+
V+
V+
K+
B+
V+
B+
V+
K+
C+
K+
BC+
C+
V+
B+
K+
C+
V+
K+
V+
B+
C+
V+
Bk+
n+
C+
V+
K+
C+
V+
B+
V+
K+
B+
V+
BC+
@+
V+
B+
C+
B+
V+
K+
K+
B+
B+
V+
BC+
k+
K+
C+
V+
B+
C+
V+
K+
B+
V+
K+
Bk+
A+
C+
K+
V+
C+
K+
V+
B+
V+
B+
V+
BC+
?W+
C+
V+
V+
V+
B+
C+
V+
B+
C+
V+
CC+
??+
V+
V+
B+
B+
C+
?+
B+
B+
C+
V+
C?+
?V+
K+
C+
V+
V+
B+
V+
B+
C+
V+
C+
C?+
?K+
?+
K+
K+
V+
B+
C+
K+
V+
B+
V+
B@+
?B+
?+
V+
V+
B+
V+
K+
C+
K+
?+
K+
BV+
?C+
B+
K+
C+
C+
V+
K+
C+
K+
V+
B+
CV+
?n+
B+
K+
V+
K+
C+
V+
K+
V+
C+
K+
C?+
?@+
C+
?+
K+
V+
K+
?+
B+
V+
B+
V+
BC+
?k+
K+
K+
K+
B+
K+
B+
B+
B+
K+
C+
CK+
?A+
B+
K+
B+
V+
B+
V+
B+
V+
B+
V+
B@+
VW+
B+
K+
B+
?+
B+
V+
K+
C+
K+
B+
C?+
V?+
C+
B+
V+
K+
?+
K+
B+
K+
V+
B+
BC+
VV+
K+
V+
K+
K+
B+
C+
K+
B+
V+
K+
Bn+
VK+
C+
K+
B+
K+
B+
V+
B+
C+
K+
V+
CW+
VB+
B+
K+
V+
B+
V+
B+
K+
C+
K+
?+
Bk+
VC+
C+
B+
V+
K+
?+
K+
B+
V+
B+
K+
BA+
Vn+
K+
B+
K+
C+
V+
B+
V+
K+
B+
V+
BA+
V@+
C+
B+
B+
K+
C+
B+
V+
K+
B+
V+
CW+
Vk+
K+
C+
B+
K+
C+
K+
V+
K+
B+
C+
CV+
VA+
C+
V+
B+
B+
C+
V+
K+
B+
V+
B+
Bk+
KW+
C+
V+
B+
B+
V+
B+
V+
C+
V+
K+
BA+
K?+
?+
K+
K+
B+
V+
B+
K+
C+
V+
K+
B@+
KV+
V+
C+
B+
K+
C+
V+
B+
V+
C+
K+
CW+
KK+
C+
V+
B+
C+
V+
B+
V+
B+
V+
K+
Bk+
KB+
B+
V+
V+
V+
C+
V+
K+
B+
V+
B+
BA+
∑!
!!
!!
!!
!!
!!
!!
!!
!!
!!
!!
1635!
19&#%)E+j0(0+;#9%)//$-"+$-+VWV?+
NF)+30(0+089.)+$/+80/)3+9-+#)/)0#%F+30(0+(F0(+$/+0+O&)/($9--0$#)+0-/2)#+L#9<+)<G'94))+
G)#L9#<0-%)+.0#$08')/+(F0(+F0.)+8))-+3)%'0#)3+.0'$3+0-3+2F9/)+-&<8)#/+0#)+0##0-")3+$-+9#3)#I+
;#).$9&/'4+.0'$3+ O&)/($9--0$#)+ -&<8)#/+ 2)#)+ -9(+ /)O&)-($0'*+ 8&(+ L9#+ #)/)0#%F+ G&#G9/)/*+ (F)+
-&<8)#/+2)#)+-9(+/9#()3+$-+9#3)#+0"0$-I+
`&#(F)#<9#)*+(9+L$-3+9&(+F92+(F)+#)/G9-/)/+9L+#)/G9-3)-(/+(9+(F)+KB+O&)/($9--0$#)/*+L9#+
<9#)+3)(0$'/+(F)+0-/2)#/+2)#)+0##0-")3+0/+L9''92/E+
International,Journal,of,Social,Service,and,Research(%%
1F)#$-0+;#0F$(0-$-"(40/1*+!3)'$0+!JJ0F#02*+1$'.$+ZM(0.$03%
IJSSR,345-%3257
+
Table!9.!Sales!Variable!(Y)!Research!Results!Data!for!Each!Dimension!and!Indicator!
Dimension!!
Indicators!
Answer!
SS!
S!
R!
TS!
STS!
>0#M)(+1)')%($9-+++
Z-'$-)+/0')/++
VW+
?W+
V+
V+
W+
;#9G)#+<0#M)(+/)')%($9-+
?k+
B+
?W+
V+
W+
1(#0()"$%+<0#M)(+
VC+
B+
K+
W+
V+
Average!
21!
6!
5!
2!
2!
;#93&%(+;'0--$-"+
!'204/+&G30()+089&(+(F)+'0()/(+
G#93&%(/++
V?+
C+
n+
V+
K+
NF)+G#$%)+9L+(F)+G#93&%(+$/+.)#4+F$"F+
?k+
C+
B+
?W+
W+
;#93&%(+%9<G')()-)//+
KW+
V+
V+
W+
W+
Average!
23!
4!
4!
0!
3!
;#$%$-"+
g)0/9-08')+G#$%)+
VK+
B+
@+
W+
W+
!LL9#308')+G#$%)++
?C+
??+
B+
K+
?+
;#$%)/+0%%9#3$-"+(9+(F)+"993/+
G#93&%)3+
?n+
?C+
B+
W+
?+
Average!
18!
10!
5!
1!
0!
j$/(#$8&($9-+
14/()<+
1(#0()"$%+<0#M)($-"+.)-&)+
?A+
?C+
W+
W+
W+
1(4'$-"+$-()#)/($-"+3$/GM04+
?k+
B+
n+
B+
V+
19%$0'$J0($9-+(9+%9-/&<)#/+
?@+
k+
B+
C+
W+
!.)#0")+
18!
9!
6!
3!
2!
;#9<9($9-+
f9'$304+3$/%9&-(/+
VV+
K+
B+
B+
?+
!3.)#($/$-"+$-+/).)#0'+<)3$0+
?A+
B+
n+
C+
W+
j$/(#$8&()+8#9%F&#)/+0(+%)#(0$-+).)-(/+
?n+
k+
??+
W+
W+
Average!
19!
5!
6!
3!
1!
19&#%)E+j0(0+;#9%)//$-"+$-+VWV?+
+
2. Discussion!of!the!Variable!Number!of!Sales!(Y)!
S0/)3+9-+(F)+#)/&'(/+9L+#)/)0#%F+%9'')%()3+L#9<+KB+#)/G9-3)-(/*+(F)-+#)%0G$(&'0()3+0/+
L9''92/E+
Table!10.!Research!Results!of!Sales!Variables!(Y)!
Discussion!of!Research!Results!on!Market!Selection!Dimensions!
Research!Results!
Frequency!
Percentage!
1(#9-"'4+!"#))+Q11Y+
V?+
n?*@n+
!"#))+Q1Y+
n+
?@*nB+
f)/$(0()+QggY+
C+
?B*@W+
j$/0"#))+QN1Y+
V+
C*kk+
1(#9-"'4+j$/0"#))+Q1N1Y+
V+
C*kk+
TOTAL!
34!
100!
++++++19&#%)E+j0(0+$-+VWV?+
+S0/)3+ 9-+ (08')+ ?WI+ !89.)*+ $(+ %0-+ 8)+ %9-%'&3)3+ (F0(+ L#9<+ KB+ #)/G9-3)-(/+ "0.)+ (F)+
L9''92$-"+0-/2)#/E+
0I !-+0.)#0")+9L+V?+#)/G9-3)-(/+9#+)O&$.0')-(+(9+n?I@no+9L+(F)+(9(0'+#)/G9-3)-(/+2F9+/(0()3+
/(#9-"'4+0"#))3+(F0(+<0#M)(+/)')%($9-+$/+9-)+9L+(F)+/(#0()"$%+<0#M)(/+(9+<0M)+%9-/&<)#/+8&4+
G#93&%(/I+
International,Journal,of,Social,Service,and,Research,%677892::<A991$1<;K4D<D97<7F7-$."$<;:%
IJSSR,345-%3258
8I NF)-*+0-+0.)#0")+9L+n+#)/G9-3)-(/*+9#+?@InBo+9L+(F)+(9(0'+#)/G9-3)-(/*+0"#))3+(F0(+<0#M)(+
/)')%($9-+$/+9-)+9L+(F)+/(#0()"$%+<0#M)(/+(9+<0M)+%9-/&<)#/+8&4+G#93&%(/I+
%I `&#(F)#<9#)*+0-+0.)#0")+9L+C+#)/G9-3)-(/*+9#+?BI@Wo+9L+(F)+(9(0'+#)/G9-3)-(/*+/0$3+(F)4+2)#)+
F)/$(0-(+ (F0(+ <0#M)(+ /)')%($9-+ $/+ 9-)+ 9L+ (F)+ /(#0()"$%+ <0#M)(/+ (9+ <0M)+ %9-/&<)#/+ 8&4+
G#93&%(/I+
3I `&#(F)#<9#)*+0-+0.)#0")+9L+V+#)/G9-3)-(/*+9#+CIkko+9L+(F)+(9(0'+#)/G9-3)-(/*+3$/0"#))3+(F0(+
<0#M)(+/)')%($9-+$/+9-)+9L+(F)+/(#0()"$%+<0#M)(/+(9+<0M)+%9-/&<)#/+8&4+G#93&%(/I+
)I !/+<0-4+0/+0-+0.)#0")+9L+V+#)/G9-3)-(/*+9#+CIkko+9L+(F)+(9(0'+#)/G9-3)-(/*+/(#9-"'4+3$/0"#))+
(F0(+<0#M)(+/)')%($9-+$/+9-)+9L+(F)+/(#0()"$%+<0#M)(/+(9+<0M)+%9-/&<)#/+8&4+G#93&%(/I+
`#9<+ (F)+ 0-0'4/$/+ #)/&'(/*+ G0#(+ 9#+ p@AIBo+ 9L+ (F)+ (9(0'+ #)/G9-3)-(/+ /(#9-"'4+ 0"#))3+ (F0(+
<0#M)(+/)')%($9-+$/+9-)+9L+(F)+/(#0()"$%+<0#M)(/+(9+<0M)+%9-/&<)#/+8&4+G#93&%(/I+`&#(F)#<9#)*+
?BI@Wo+9L+(F)+F)/$(0-(+#)/G9-3)-(/+/(0()3+(F0(+<0#M)(+/)')%($9-+$/+9-)+9L+(F)+/(#0()"$%+<0#M)(/+(9+
<0M)+%9-/&<)#/+8&4+G#93&%(/I+NF)+#)<0$-$-"+??I@no+9L+(F)+#)/G9-3)-(/+2F9+3$/0"#))3+/(0()3+
(F0(+<0#M)(+/)')%($9-+$/+9-)+9L+(F)+/(#0()"$%+<0#M)(/+(9+<0M)+%9-/&<)#/+8&4+G#93&%(/I+
+
Table!11.!Discussion!of!Research!Results!of!Product!Planning!Dimensions!
Research!Results!
Frequency!
Percentage!
1(#9-"'4+!"#))+Q11Y+
VK+
n@*nB+
!"#))+Q1Y+
B+
??*@n+
f)/$(0()+QggY+
B+
??*@n+
j$/0"#))+QN1Y+
W+
W+
1(#9-"'4+j$/0"#))+Q1N1Y+
K+
k*kV+
TOTAL!
34!
100!
!!!!!!!19&#%)E+j0(0+$-+VWV?+
S0/)3+9-+(08')+BI??+089.)*+$(+%0-+8)+%9-%'&3)3+(F0(+L#9<+KB+#)/G9-3)-(/+"0.)+(F)+
L9''92$-"+0-/2)#/E+
0I !/+<0-4+0/+0-+0.)#0")+9L+VK+#)/G9-3)-(/*+9#+)O&$.0')-(+(9+n?InBo+9L+(F)+(9(0'+#)/G9-3)-(/+
2F9+ /(0()3+ /(#9-"'4+ 0"#))3+ (F0(+ G#93&%(+ G'0--$-"+0'204/+ &G30()/+ G#93&%(+ %9<G')()-)//I+
NF)-*+0-+0.)#0")+9L+B+#)/G9-3)-(/*+9#+)O&$.0')-(+(9+??I@no+9L+(F)+(9(0'+#)/G9-3)-(/+2F9+
0"#))3+(F0(+G#93&%(+G'0--$-"+0'204/+&G30()/+G#93&%(+%9<G')()-)//I+
8I `&#(F)#<9#)*+0-+0.)#0")+9L+B+#)/G9-3)-(/*+9#+??I@no+9L+(F)+(9(0'+#)/G9-3)-(/*+/0$3+(F)4+2)#)+
F)/$(0-(+(F0(+G#93&%(+G'0--$-"+0'204/+&G30()/+G#93&%(+%9<G')()-)//I+
%I !/+<0-4+ 0/+ 0-+ 0.)#0")+ #)/G9-3)-(*+ 9#+ )O&$.0')-(+ (9+ kIkVo+ 9L+ (F)+ (9(0'+ #)/G9-3)-(/+ 2F9+
/(#9-"'4+3$/0"#))+(F0(+G#93&%(+G'0--$-"+0'204/+&G30()/+G#93&%(+%9<G')()-)//I+
`#9<+(F)+0-0'4/$/+#)/&'(/*+G0#(+9#+p@AIBo+9L+(F)+#)/G9-3)-(/+/(#9-"'4+0"#))3+(F0(+G#93&%(+
G'0--$-"+0'204/+&G30()/+G#93&%(+%9<G')()-)//I+`&#(F)#<9#)*+??I@no+9L+(F)+F)/$(0-(+#)/G9-3)-(/+
/(0()3+(F0(+G#93&%(+G'0--$-"+0'204/+&G30()/+G#93&%(+%9<G')()-)//I++!-3+(F)+#)<0$-$-"+??I@no+9L+
(F)+ #)/G9-3)-(/+ 2F9+ 3$/0"#))3+ /(0()3+ (F0(+ G#93&%(+ G'0--$-"+0'204/+ &G30()/+ G#93&%(+
%9<G')()-)//I+
+
Table!12.!Discussion!of!Research!Results!of!Pricing!Dimensions!
Research!Results!
Frequency!
Percentage!
1(#9-"'4+!"#))+Q11Y+
?k+
CV*AB+
!"#))+Q1Y+
?W+
VA*B?+
f)/$(0()+QggY+
C+
?B*@W+
j$/0"#))+QN1Y+
?+
V*AB+
1(#9-"'4+j$/0"#))+Q1N1Y+
W+
W+
TOTAL!
34!
100!
International,Journal,of,Social,Service,and,Research(%%
1F)#$-0+;#0F$(0-$-"(40/1*+!3)'$0+!JJ0F#02*+1$'.$+ZM(0.$03%
IJSSR,345-%3259
!+++++++++19&#%)E+j0(0+$-+VWV?+
S0/)3+9-+(08')+?VI+!89.)*+$(+%0-+8)+%9-%'&3)3+(F0(+KB+#)/G9-3)-(/+"0.)+(F)+L9''92$-"+
0-/2)#/E+
0I !-+0.)#0")+9L+?k+#)/G9-3)-(/+9#+)O&$.0')-(+(9+CVIABo+9L+(F)+(9(0'+#)/G9-3)-(/+2F9+/(0()3+
/(#9-"'4+0"#))3+(F0(+G#$%$-"+$/+0-+0LL9#308')+G#$%)+(9+)-%9&#0")+8&4)#/+(9+8&4+(F)+G#93&%(I+
8I NF)-*+0-+0.)#0")+9L+?W+#)/G9-3)-(/*+9#+VAIB?o+9L+(F)+(9(0'+#)/G9-3)-(/*+0"#))3+(F0(+G#$%$-"+
$/+0LL9#308')+(9+)-%9&#0")+8&4)#/+(9+8&4+(F)+G#93&%(I+
%I `&#(F)#<9#)*+0-+0.)#0")+9L+C+#)/G9-3)-(/*+9#+?BI@Wo+9L+(F)+(9(0'+#)/G9-3)-(/*+)PG#)//)3+
39&8(/+(F0(+G#$%$-"+$/+0LL9#308')+(9+)-%9&#0")+8&4)#/+(9+8&4+(F)+G#93&%(I+
3I !-3+0/+<0-4+0/+0-+0.)#0")+9L+?+#)/G9-3)-(*+9#+)O&$.0')-(+(9+VIABo+9L+(F)+(9(0'+#)/G9-3)-(/+
3$/0"#))3+(F0(+G#$%$-"+$/+0-+0LL9#308')+G#$%)+/)(($-"+(9+)-%9&#0")+8&4)#/+(9+8&4+(F)+G#93&%(I+
`#9<+(F)+0-0'4/$/+#)/&'(/*+<9/(*+9#+pkVIKC+9L+(F)+(9(0'+#)/G9-3)-(/*+/(0()3+(F0(+(F)4+/(#9-"'4+
0"#))3+(F0(+G#$%$-"+$/+0-+0LL9#308')+G#$%)+(9+)-%9&#0")+8&4)#/+(9+8&4+(F)+G#93&%(I+`&#(F)#<9#)*+
?BI@Wo+9L+(F)+(9(0'+#)/G9-3)-(/+F)/$(0()3+(F0(+G#$%$-"+$/+0LL9#308')+(9+)-%9&#0")+8&4)#/+(9+8&4+(F)+
G#93&%(I+NF)+#)<0$-$-"+VIABo+9L+(F)+#)/G9-3)-(/+/0$3+(F)4+3$/0"#))3+(F0(+G#$%$-"+$/+0LL9#308')+(9+
)-%9&#0")+8&4)#/+(9+8&4+(F)+G#93&%(I+
!
Table!13.!Discussion!of!Research!Results!of!Distribution!System!Dimensions!
!
!
!
!
!
!
++
19&#%)E+j0(0+$-+VWV?+
S0/)3+9-+(08')+?KI+!89.)*+$(+%0-+8)+%9-%'&3)3+(F0(+KB+#)/G9-3)-(/+"0.)+(F)+L9''92$-"+
0-/2)#/E+
0I !-+0.)#0")+9L+?k+#)/G9-3)-(/+9#+)O&$.0')-(+(9+CVIABo+9L+(F)+(9(0'+#)/G9-3)-(/+2F9+/(0()3+
/(#9-"'4+ 0"#))3+ (F0(+ (F)+ 3$/(#$8&($9-+ /4/()<+ $/+ 0+ /(#0()"$%+ <0#M)($-"+ G'0%)+ (9+ 0((#0%(+
%9-/&<)#/I++
8I NF)-+0-+0.)#0")+9L+A+#)/G9-3)-(/*+9#+)O&$.0')-(+(9+VnIB@o+9L+(F)+(9(0'+#)/G9-3)-(/+0"#))3+
(F0(+(F)+3$/(#$8&($9-+/4/()<+$/+0+/(#0()"$%+<0#M)($-"+G'0%)+(9+0((#0%(+%9-/&<)#/I++
%I `&#(F)#<9#)*+0-+0.)#0")+9L+K+#)/G9-3)-(/*+9#+)O&$.0')-(+(9+kIkVo+9L+(F)+(9(0'+#)/G9-3)-(/*+
)PG#)//)3+3$/0"#))<)-(+(F0(+(F)+3$/(#$8&($9-+/4/()<+$/+0+/(#0()"$%+<0#M)($-"+G'0%)+(9+0((#0%(+
%9-/&<)#/I++
3I `&#(F)#<9#)*+0-+0.)#0")+9L+n+#)/G9-3)-(/*+9#+)O&$.0')-(+(9+?@InBo+9L+(F)+(9(0'+#)/G9-3)-(/*+
)PG#)//)3+ 39&8(/+ (F0(+ (F)+ 3$/(#$8&($9-+ /4/()<+ $/+ 0+ /(#0()"$%+ <0#M)($-"+ G'0%)+ (9+ 0((#0%(+
%9-/&<)#/I++
)I !-3+0/+<0-4+0/+0-+0.)#0")+9L+V+#)/G9-3)-(/*+9#+)O&$.0')-(+(9+CIkko+9L+(F)+(9(0'+#)/G9-3)-(/+
/(#9-"'4+ 3$/0"#))+ (F0(+ (F)+ 3$/(#$8&($9-+ /4/()<+ $/+ 0+ /(#0()"$%+ <0#M)($-"+ G'0%)+ (9+ 0((#0%(+
%9-/&<)#/I+
`#9<+ (F)+ #)/&'(/+ 9L+ (F)+ 0-0'4/$/*+ <9/(+ 9#+ 0<9&-($-"+ (9+ p@AIB?+ 9L+ (F)+ (9(0'+ #)/G9-3)-(/+
/(0()3+(F0(+(F)4+/(#9-"'4+0"#))3+(F0(+(F)+3$/(#$8&($9-+/4/()<+$/+0+/(#0()"$%+<0#M)($-"+G'0%)+(9+0((#0%(+
%9-/&<)#/I+ `&#(F)#<9#)*+ ?@InBo+ 9L+ (F)+ (9(0'+ #)/G9-3)-(/+ 2)#)+ F)/$(0-(+ (F0(+ (F)+ 3$/(#$8&($9-+
/4/()<+$/+0+/(#0()"$%+<0#M)($-"+G'0%)+(9+0((#0%(+%9-/&<)#/I+!-3+(F)+#)<0$-$-"+?BI@o+9L+(F)+(9(0'+
Research!Results!
Frequency!
Percentage!
1(#9-"'4+!"#))+Q11Y+
?k+
CV*AB+
!"#))+Q1Y+
A+
Vn*B@+
f)/$(0()+QggY+
n+
?@*nB+
j$/0"#))+QN1Y+
K+
k*kV+
1(#9-"'4+j$/0"#))+Q1N1Y+
V+
C*kk+
TOTAL!
34!
100!
International,Journal,of,Social,Service,and,Research,%677892::<A991$1<;K4D<D97<7F7-$."$<;:%
IJSSR,345-%3260
#)/G9-3)-(/+)PG#)//)3+3$/0GG#9.0'+(F0(+(F)+3$/(#$8&($9-+/4/()<+$/+0+/(#0()"$%+<0#M)($-"+G'0%)+(9+
0((#0%(+%9-/&<)#/I+
!
Table!14.!Discussion!of!Research!Results!of!Promotion!Dimensions!!
Research!Results!
Frequency!
Percentage!
1(#9-"'4+!"#))+Q11Y+
?A+
CC*kk+
!"#))+Q1Y+
C+
?B*@W+
f)/$(0()+QggY+
n+
?@*nB+
j$/0"#))+QN1Y+
K+
k*kV+
1(#9-"'4+j$/0"#))+Q1N1Y+
?+
V*AB+
TOTAL!
34!
100!
! ! 19&#%)E+j0(0+$-+VWV?+
S0/)3+9-+(08')+?BI+089.)*+$(+%0-+8)+%9-%'&3)3+(F0(+L#9<+KB+#)/G9-3)-(/+"0.)+(F)+L9''92$-"+
0-/2)#/E+
0I !/+<0-4+0/+0-+0.)#0")+9L+?A+#)/G9-3)-(/+9#+)O&$.0')-(+(9+CCIkko+9L+(F)+(9(0'+#)/G9-3)-(/+2F9+
/(0()3+ /(#9-"'4+ 0"#))3+ (F0(+ G#9<9($9-/+ (F0(+ G#9.$3)+ $-L9#<0($9-+ (F#9&"F+ 03.)#($/$-"+ 9-+
/).)#0'+/9%$0'+<)3$0I+
8I NF)-+0-+0.)#0")+9L+C+#)/G9-3)-(/+9#+)O&$.0')-(+(9+?BI@Wo+9L+(F)+(9(0'+#)/G9-3)-(/+2F9+0"#))3++
(F0(+G#9<9($9-/+(F0(+G#9.$3)+$-L9#<0($9-+(F#9&"F+03.)#($/$-"+9-+/).)#0'+/9%$0'+<)3$0I+
%I `&#(F)#<9#)*+0-+0.)#0")+9L+n+#)/G9-3)-(/+9#+)O&$.0')-(+(9+?@InBo+9L+(F)+(9(0'+#)/G9-3)-(/+
2F9+ )PG#)//)3+ 39&8(/+ (F0(+ G#9<9($9-/+ (F0(+ G#9.$3)+ $-L9#<0($9-+ (F#9&"F+ 03.)#($/$-"+ 9-+
/).)#0'+/9%$0'+<)3$0I+
3I `&#(F)#<9#)*+0-+0.)#0")+9L+K+#)/G9-3)-(/+9#+)O&$.0')-(+(9+kIkVo+9L+(F)+(9(0'+#)/G9-3)-(/+2F9+
0"#))3++(F0(+G#9<9($9-/+(F0(+G#9.$3)+$-L9#<0($9-+(F#9&"F+03.)#($/$-"+9-+/).)#0'+/9%$0'+<)3$0I+
)I !-3+0/+<0-4+0/+0-+0.)#0")+9L+?+#)/G9-3)-(+9#+)O&$.0')-(+(9+VIABo+9L+(F)+(9(0'+#)/G9-3)-(/+
2F9+ /(#9-"'4+ 3$/0"#))+ + (F0(+ G#9<9($9-/+ (F0(+ G#9.$3)+ $-L9#<0($9-+ (F#9&"F+ 03.)#($/$-"+ 9-+
/).)#0'+/9%$0'+<)3$0I+
`#9<+(F)+#)/&'(/+9L+(F)+0-0'4/$/*+<9/(+9#+p@WICko+9L+(F)+(9(0'+#)/G9-3)-(/+/(0()3+(F0(+(F)4+
/(#9-"'4+ 0"#))+ + (F0(+ G#9<9($9-/+ (F0(+ G#9.$3)+ $-L9#<0($9-+ (F#9&"F+ 03.)#($/$-"+ 9-+ /).)#0'+ /9%$0'+
<)3$0I+`&#(F)#<9#)*+?@InBo+9L+(F)+(9(0'+#)/G9-3)-(/+2)#)+F)/$(0-(+(F0(+G#9<9($9-/+(F0(+G#9.$3)+
$-L9#<0($9-+(F#9&"F+03.)#($/$-"+9-+/).)#0'+/9%$0'+<)3$0I+!-3+(F)+#)<0$-$-"+??I@no+9L+(F)+(9(0'+
#)/G9-3)-(/+)PG#)//)3+3$/0GG#9.0'+(F0(+G#9<9($9-/+(F0(+G#9.$3)+$-L9#<0($9-+(F#9&"F+03.)#($/$-"+
9-+/).)#0'+/9%$0'+<)3$0I+
Product!Innovation!Analysis!of!Sales!Amount!in!CV.!Dynamics!of!Cirebon's!Work!
1. Product!Moment!Correlation!!!
+N9+ L$-3+ 9&(+ F92+ /(#9-"+ (F)+ $-L'&)-%)+ 8)(2))-+ G#93&%(+ $--9.0($9-+ 0-3+ /0')/+ $/+ &/)3+ (F)+
L9#<&'0+;)0#/9-+79#)'0($9-+;#93&%(+>9<)-(I+
+
N9+L$-3+9&(+F92+/(#9-"+(F)+#)'0($9-/F$G+8)(2))-+.0#$08')+[+0-3+.0#$08')+eI+S0/)3+9-+30(0+
98(0$-)3+L#9<+(F)+/0<G')+Q0/+<0-4+0/+KB+#)/G9-3)-(/Y*+0+(08')+%0-+8)+%9<G$')3+(F0(+%0-+8)+&/)3+(9+
%0'%&'0()+%9##)'0($9-+0-3*+0(+(F)+/0<)+($<)*+(9+%0'%&'0()+/$<G')+'$-)0#+#)"#)//$9-I+
+
Table!15.!Components!for!calculating!Correlation!and!Regression!from!(Variable!X)!and!
(Variable!Y)!
No.!Resp!
X!
Y!
XY!
X²!
Y²!
International,Journal,of,Social,Service,and,Research(%%
1F)#$-0+;#0F$(0-$-"(40/1*+!3)'$0+!JJ0F#02*+1$'.$+ZM(0.$03%
IJSSR,345-%3261
!
!
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
!
!
!
!
!
!
!
!
!
!
+
19&#%)E+j0(0+;#9%)//$-"+$-+VWV?+
S0/)3+9-+(F)+30(0+L#9<+(F)+%0'%&'0($9-+9L+(F)/)+.0#$08')/*+(F)-+%0'%&'0($9-/+80/)3+9-+(F)+
;#93&%(+>9<)-(+%9##)'0($9-+L9#<&'0+0#)+98(0$-)3I++
b-92-E+
^+q+KB++++r[s+q+kBVAW+
r[+q+?@CC+++res+q+AKW?A+
re+q+?nKC+++[e+q+@kAn?+
+
?+
CW+
KA+
?ACW+
VCWW+
?CV?+
V+
C@+
Bk+
V@Kn+
KVBA+
VKWB+
K+
CB+
B@+
VCKk+
VA?n+
VVWA+
B+
CK+
BC+
VKkC+
VkWA+
VWVC+
C+
AK+
Bk+
BBnB+
knBA+
VKWB+
n+
Cn+
BC+
VCVW+
K?Kn+
VWVC+
@+
CC+
BC+
VB@C+
KWVC+
VWVC+
k+
CK+
Bk+
VCBB+
VkWA+
VKWB+
A+
BC+
BC+
VWVC+
VWVC+
VWVC+
?W+
BA+
CC+
VnAC+
VBW?+
KWVC+
??+
Bk+
C?+
VBBk+
VKWB+
VnW?+
?V+
Bk+
C?+
VBBk+
VKWB+
VnW?+
?K+
C@+
B@+
Vn@A+
KVBA+
VVWA+
?B+
Cn+
BV+
VKCV+
K?Kn+
?@nB+
?C+
C?+
CV+
VnCV+
VnW?+
V@WB+
?n+
C?+
C?+
VnW?+
VnW?+
VnW?+
?@+
CV+
BC+
VKBW+
V@WB+
VWVC+
?k+
C?+
CK+
V@WK+
VnW?+
VkWA+
?A+
CV+
B@+
VBBB+
V@WB+
VVWA+
VW+
BB+
C?+
VVBB+
?AKn+
VnW?+
V?+
BK+
BC+
?AKC+
?kBA+
VWVC+
VV+
Bn+
Bn+
V??n+
V??n+
V??n+
VK+
BK+
CW+
V?CW+
?kBA+
VCWW+
VB+
C@+
Bk+
V@Kn+
KVBA+
VKWB+
VC+
CB+
BA+
VnBn+
VA?n+
VBW?+
Vn+
Ck+
BA+
VkBV+
KKnB+
VBW?+
V@+
CK+
CW+
VnCW+
VkWA+
VCWW+
Vk+
B@+
CV+
VBBB+
VVWA+
V@WB+
VA+
CW+
Bk+
VBWW+
VCWW+
VKWB+
KW+
BK+
BA+
V?W@+
?kBA+
VBW?+
K?+
Bn+
B@+
V?nV+
V??n+
VVWA+
KV+
Bn+
CW+
VKWW+
V??n+
VCWW+
KK+
B@+
Bk+
VVCn+
VVWA+
VKWB+
KB+
B@+
BA+
VKWK+
VVWA+
VBW?+
Sum!
1755!
1635!
84290!
93019!
78961!
International,Journal,of,Social,Service,and,Research,%677892::<A991$1<;K4D<D97<7F7-$."$<;:%
IJSSR,345-%3262
+
+
+
+
+
+
+
#4+q+WInA@V@?V?Ann+
#4+q+WInA@+Q#9&-3)3Y+
S0/)3+9-+(F)+%0'%&'0($9-+#)/&'(/*+0-+#+9L+WInA@+$/+98(0$-)3*+2F$%F+<)0-/+(F0(+(F)#)+$/+0+<0=9#+
)LL)%(+ 9L+ WInA@+ 8)(2))-+ ;#93&%(+ :--9.0($9-+ 0-3+ 10')/I+ NF)+ L9''92$-"+ "&$3)'$-)/+ %0-+ 8)+ &/)3+ (9+
G#9.$3)+0-+$-()#G#)(0($9-+9L+(F)+/(#)-"(F+9L+(F$/+#)'0($9-/F$G+Q1&"$49-9*+VWWC*+GI+?kKYI+
+
Table!16.!Guidelines!for!Providing!Correlation!Efficiency!Interpretation!
+
+
++++++++++
19&#%)E+Q1&"$49-9*+VWW@Y+
+
S0/)3+9-+(08')+?nI+NF)#)L9#)*+(F)+%9##)'0($9-+L9&-3+0(+WInA@+$/+0+/(#9-"+%0()"9#4*+/9+(F)#)+$/+
0+/(#9-"+#)'0($9-/F$G+8)(2))-+;#93&%(+:--9.0($9-+0-3+10')/I+
2. Significance!Test!(Test!t)!
N9+()/(+(F)+/$"-$L$%0-%)+9L+(F)+%9##)'0($9-+%9)LL$%$)-(+Q#Y+9L+WIC?C+0+/(0($/($%0'+F4G9(F)/$/+()/(*+
(F)+%9##)'0($9-+%9)LL$%$)-(+089.)+20/+(0M)-+L#9<+0+/0<G')+9L+KB+#)/G9-3)-(/I+NF)+F4G9(F)/$/+$/E++
f9E+t+q+W+<)0-/+(F0(+(F)#)+$/+-9+$-L'&)-%)+8)(2))-+.0#$08')+[+0-3+.0#$08')+e+
f0E+t+u+W+<)0-/+(F0(+(F)#)+$/+0-+$-L'&)-%)+8)(2))-+.0#$08')+[+0-3+.0#$08')+e+
N9+()/(+(F)+3)"#))+9L+/$"-$L$%0-%)+9L+(F)+$-L'&)-%)*+$I)I+2F)(F)#+$(+0GG'$)/+(9+(F)+2F9')I+NF)-+
$(+2$''+8)+()/()3+2$(F+(F)+L9''92$-"+L9#<&'0E+
(+q +
:-L9#<0($9-E++
(+q+70'%&'0()+(+.0'&)++
#+q+79##)'0($9-+%9)LL$%$)-(+9L+%0'%&'0()3+#)/&'(/++
-+q+^&<8)#+9L+#)/G9-3)-(/++
Coefficient!Interval!
Relationship!Level!
W*WWW_W*?AA+
i)#4+c92+
W*VWW_W*KAA+
c92+
W*BWW_W*CAA+
b))G+
0,600-0,799!
Strong!
W*kWW_?*WW+
i)#4+;92)#L&'+
International,Journal,of,Social,Service,and,Research(%%
1F)#$-0+;#0F$(0-$-"(40/1*+!3)'$0+!JJ0F#02*+1$'.$+ZM(0.$03%
IJSSR,345-%3263
+q +
+q +
+q +
+q +
+q +
NF)+%0'%&'0()3+(+.0'&)+$/+M-92-+(9+8)+BInCC+(F)-+$(+2$''+8)+%9<G0#)3+2$(F+(F)+(08')+(+.0'&)+
2$(F+3M+q+-+v+V+q+KB+v+V+q+KV+0-3+0-+)##9#+#0()+9L+Co+9L+(F)+(29_G0#(4+()/(*+(F)-+98(0$-)3+(+(08')+
BInCC++
;#9.$/$9-/E+
0I 70'%&'0()+ _KIABK+ (9+ wBInCC*+ (F)-+ )-()#+ (F)+ 0%%)G(0-%)+ 0#)0+ f9*+ 2F$%F+ /(0()/+ -9+ )LL)%(+
8)(2))-+[+0-3+e+$/+0%%)G()3X+(F&/*+(F)+%9##)'0($9-+%9)LL$%$)-(+8)(2))-+[+0-3+e+G#93&%)3+
L#9<+(F)+/0<G')+39)/+-9(+0GG'4+(9+(F)+G9G&'0($9-I+
8I :L+ (%+$/+ %0'%&'0()3+ 8)(2))-+ x_BInCC+ 9#+ xwBInCC*+ (F)-+ f9+ $/+ #)=)%()3*+0-3+ (F)+ 0'()#-0($.)+
F4G9(F)/$/+ $/+ 0%%)G()3I+ 19*+ $-+ %9-%'&/$9-*+(F)+ %9##)'0($9-+ %9)LL$%$)-(+ 8)(2))-+ [+ 0-3+ e+
")-)#0()3+L#9<+(F)+/0<G')+$/+/$"-$L$%0-(*+<)0-$-"+(F0(+(F)+%9)LL$%$)-(+%0-+8)+")-)#0'$J)3+9#+
0GG'$)3+(9+(F)+G9G&'0($9-I+:-+%9-%'&/$9-*%t%countx(table,%2F$%F+$/+KIABV+x+BInCCI++
!
!
!
+
+
+
+
+
+
+
+
+
Figure,1.,Significant,curve,of,correlation,coefficient,with,two-party,test,
+
S0/)3+9-+(F)+%0'%&'0($9-/+L#9<+`$"&#)+?*+(F)+%0'%&'0()3+G#$%)+(+L0''/+$-+(F)+#)=)%($9-+0#)0+f9*+
2F$%F+<)0-/+(F0(+(F)+L$#/(+F4G9(F)/$/+Qf9Y*+2F$%F+/(0()/+(F)#)+$/+-9+$-L'&)-%)+8)(2))-+G#93&%(+
$--9.0($9-+0-3+(F)+-&<8)#+9L+/0')/*+$/+#)=)%()3I+NF)+!'()#-0($.)+F4G9(F)/$/+Qf0Y+$/+0%%)G()3I+NF)+
%9-%'&/$9-+$/+(F0(+(F)+%9##)'0($9-+%9)LL$%$)-(+8)(2))-+G#93&%(+$--9.0($9-+0-3+(F)+-&<8)#+9L+/0')/+
9L+WInA@+$/+G9/$($.)+0-3+/$"-$L$%0-(*+<)0-$-"+(F0(+$(+0GG'$)/+(9+(F)+)-($#)+G9G&'0($9-I++
3. Coefficient!of!Determination!Test!!
NF0(+$/*+3)()#<$-)+(F)+<0"-$(&3)+9L+(F)+$-L'&)-%)+9L+.0#$08')+[+9-+.0#$08')+e+84+/O&0#$-"+(F)+
%9##)'0($9-+%9)LL$%$)-(I+
+b3+q+#s+P+?WWo+
:-L9#<0($9-E+
b3+q+79)LL$%$)-(+9L+3)()#<$-0($9-++
#s+q+79##)'0($9-+/O&0#)+%9)LL$%$)-(+
+b3+q+QWInA@Y+s+P+?WWo+
Ho Reception Area
f9+
g)=)%($9-+
!#)0+
f9+g)=)%($9-+
!#)0+
@68-3,)B)CDCE)F,&8$/&)
-3,942
4,655
+3,942
0
International,Journal,of,Social,Service,and,Research,%677892::<A991$1<;K4D<D97<7F7-$."$<;:%
IJSSR,345-%3264
+b3+q+WIBkC+P+?WWo+
+b3+q+BkICo+
`#9<+(F)+%0'%&'0($9-+089.)*+(F)+%9)LL$%$)-(+9L+3)()#<$-0($9-+$/+BkICo*+2F$%F+<)0-/+(F0(+(F)+
-&<8)#+ 9L+ /0')/+ $/+ $-L'&)-%)3+ 84+ G#93&%(+ $--9.0($9-+ 84+ BkICoI+ :-+ %9<G0#$/9-*+9(F)#+ L0%(9#/+
0LL)%($-"+/0')/+0#)+?WWo+_+BkICo+q+WIC?Co*+2F$%F+(F$/+/(&34+3$3+-9(+/(&34I++
4. Linear!Regression!!
N9+0-/2)#+(F)+G#98')</+$-+(F$/+/(&34*+/$<G')+'$-)0#+#)"#)//$9-+0-0'4/$/+$/+0'/9+&/)3I+1$<G')+
'$-)0#+#)"#)//$9-+0-0'4/$/+$/+&/)3+(9+0-0'4J)+(F)+)LL)%(+8)(2))-+(F)+$-3)G)-3)-(+.0#$08')+QG#93&%(+
$--9.0($9-Y+9-+(F)+3)G)-3)-(+.0#$08')+Q-&<8)#+9L+/0')/YI++
NF)+")-)#0'+)O&0($9-+9L+'$-)0#+#)"#)//$9-+$/E+
e+q+0+w+8[+
:-L9#<0($9-E++
e+q+1&8=)%(+$-3)G)-3)-(+.0#$08')++
[+q+1&8=)%(+9-+(F)+$-3)G)-3)-(+.0#$08')+(F0(+F0/+0+.0'&)++
0I q+;#$%)+e+2F)-+[+q+W+9#+0+q+%9-/(0-(++
8I q+j$#)%($9-+-&<8)#+9#+#)"#)//$9-+%9)LL$%$)-(+(F0(+/F92/+(F)+-&<8)#+9L+$-%#)0/)/+
NF)+G#$%)/+9L+0+0-3+8+0#)+L9&-3+(F#9&"F+(F)+L9#<&'0E+
a. + ++ + +
b. +
g)<0#M/E+e+q+89&-3+.0#$08')+
+++++++++++++++++++++++++++[+q+$-3)G)-3)-(+.0#$08')+
++++++++++++++++++++++++++++0+q+%9-/(0-(+
++++++++++++++++++++++++++++8+q+#)")/$9-+%9)LL$%$)-(+
b-92-E++
r[+q+?@CC+
re+q+?nKC+
r[s+q+kBVAW+
res+q+AKW?A+
r[eq@kA?n+
NF)+%0'%&'0($9-+$/+0/+L9''92/E+
+
q++ +
q +
q+ +
q+KICBB+
b-92-E++
r[+q+?@CC+
re+q+?nKC+
r[s+q+kBVAW+
res+q+AKW?A+
r[eq@kA?n+
NF)+%0'%&'0($9-+$/+0/+L9''92/E+
International,Journal,of,Social,Service,and,Research(%%
1F)#$-0+;#0F$(0-$-"(40/1*+!3)'$0+!JJ0F#02*+1$'.$+ZM(0.$03%
IJSSR,345-%3265
+
q+ +
q+ +
q+ +
q+WIknW+
`#9<+(F)+%0'%&'0($9-+#)/&'(/+089.)*+(F)+'$-)0#+#)"#)//$9-+$/+4+q+?nKC+w+WIknW+PI+NF$/+)O&0($9-+
<)0-/+(F0(+$L+(F)+.0'&)+9L+[+$/+$-%#)0/)3+84+9-)+&-$(*+(F)+.0'&)+9L+e+2$''+$-%#)0/)+84+WIknW+0(+(F)+
%9-/(0-(+-&<8)#+?nKCI++
+
CONCLUSION-
NF)+L$-0-%$0'+<0-0")<)-(+G#0%($%)/+9L+>1>D+92-)#/+0(+S)''9/0-9I$3+#).)0'+(F)+")-)#0($9-+9L+
(29+M)4+L$-0-%$0'+/(0()<)-(/E+$-%9<)+/(0()<)-(/+0-3+%0G$(0'+%F0-")+/(0()<)-(/I+f92).)#*+$(+$/+).$3)-(+
(F0(+(F)/)+>1>D/+39+-9(+03F)#)+(9+(F)+1!b+D>b>+/(0-30#3I+NF$/+-9-_%9<G'$0-%)+$/+).$3)-(+(F#9&"F+
(F)+ 08/)-%)+ 9L+ )//)-($0'+ L$-0-%$0'+ /(0()<)-(/*+ /&%F+ 0/+ $-%9<)+ /(0()<)-(/*+ /(0()<)-(/+ 9L+ L$-0-%$0'+
G9/$($9-*+ 0-3+ 7!cb*+ 2F$%F+ /F9&'3+ 0'$"-+ 2$(F+ (F)+ G#)/%#$8)3+ /(0-30#3/I+ 79-/)O&)-('4*+ (F)#)+ )P$/(/+ 0+
-9(08')+3$/G0#$(4+8)(2))-+(F)+L$-0-%$0'+#)G9#($-"+G#0%($%)/+9L+>1>D/+0(+S)''9/0-9I$3+0-3+(F)+)/(08'$/F)3+
/(0-30#3/+ (F0(+ 9&"F(+ (9+ 8)+ L9''92)3I+ NF$/+ $-%9-"#&$(4+ #0$/)/+ %9-%)#-/+ #)"0#3$-"+ (F)+ %9-L9#<$(4+ (9+
#)"&'0(9#4+-9#</+0-3+(F)+G9()-($0'+$<G0%(+9-+(F)+3).)'9G<)-(+0-3+)-F0-%)<)-(+9L+L$-0-%$0'+#)G9#($-"+
O&0'$(4+$-+(F)+L&(&#)I+!33#)//$-"+0-3+#)%($L4$-"+(F)/)+3$/%#)G0-%$)/+8)%9<)/+$<G)#0($.)+L9#+L9/()#$-"+0+
<9#)+#98&/(+0-3+/(0-30#3$J)3+L$-0-%$0'+#)G9#($-"+L#0<)29#M+2$(F$-+(F)+>1>D+/)%(9#I+
+
REFERENCES-
!%).)39*+6I*+j$0J_>9'$-0*+:I*+69F0-*+1I*+R+i0')-J&)'0*+;I+QVWVKYI+S&/$-)//+03.$/9#4+/)#.$%)/+0-3+$--9.0($9-+
3&#$-"+ %#$/)/E+ D.$3)-%)+ L#9<+ /<0''+ 8&/$-)//)/+ $-+ 7F$')I+ G68-"#$) 6?) H8&'",&&) F,&,#-3I*+ EJKI+
F((G/Eyy39$I9#"y?WI?W?ny6I6S,1gD1IVWVKI??BVWV!
!'<93].0#*+;I*+ R+ ^"&4)-*+ lI+NI+bI+ QVWVVYI+ ;#93&%(+$--9.0($9-+9L+ 39<)/($%+ L$#</+.)#/&/+L9#)$"-+>^D+
/&8/$3$0#$)/E+ NF)+ #9')+ 9L+ )P()#-0'+ M-92')3")+ /9&#%)/I+ 2,3I"6$6+'3#$) *6-,3#&/'"+) #"7) @63'#$)
LI#"+,*+EKMI+F((G/Eyy39$I9#"y?WI?W?ny6IND7f`ZgDIVWVVI?VVWWW+
!#9#0_69-//9-*+1I*+R+5&#&-"*+6I+QVWVKYI+7F0-"$-"+8&/$-)//+0/+&/&0'+$-+"'980'+%'$<0()+0-3+3).)'9G<)-(+
0%($9-E+>0M$-"+/G0%)+L9#+/9%$0'+=&/($%)+$-+%0#89-+<0#M)(/I+N6-$7)O,:,$6.<,"/)5,-&.,3/':,&*+CP*+
?WWB@BI+F((G/Eyy39$I9#"y?WI?W?ny6Idj;IVWVVI?WWB@B+
!P/)-*+6I*+b&#0-$*+bI+1I*+R+19.0%99'*+SI+bI+QVWVKYI+79-/&<)#+#)/G9-/)+(9+(#0-/L9#<0($.)+(#0-/G9#(0($9-+
$--9.0($9-/E+!3.0-%$-"+(F)+#)L')P$.)+G0#($%$G0-(+0GG#90%F+(9+/&#.)4+#)/)0#%FI+2-#"&.6-/#/'6")
F,&,#-3I)9"/,-7'&3'.$'"#-%)5,-&.,3/':,&*+EKI+F((G/Eyy39$I9#"y?WI?W?ny6INg:;IVWVKI?WW@CA+
S'$%FL)'3(*+fI*+R+`0&''0-(*+gI+QVWV?YI+;)#L9#<0-%)+)LL)%(/+9L+3$"$(0'+()%F-9'9"4+039G($9-+0-3+G#93&%(+R+
/)#.$%)+ $--9.0($9-+ v+ !+ G#9%)//_$-3&/(#4+ G)#/G)%($.)I+ 2,3I"6:#/'6"*+ EDQI+
F((G/Eyy39$I9#"y?WI?W?ny6IND7f^Zi!N:Z^IVWV?I?WVV@C+
S90<0F*+ ^I+ !I+ QVWVVYI+ 1)"<)-(0($9-*+ 8&/$-)//+ )-.$#9-<)-(+ 0-3+ "'980'+ $-L9#<0($9-0'+ )LL$%$)-%4+ 9L+
)<)#"$-"+ L$-0-%$0'+ <0#M)(/I+ R8#-/,-$%) F,:',S) 6?) 036"6<'3&) #"7) *'"#"3,*+ KM*+ CVvnWI+
F((G/Eyy39$I9#"y?WI?W?ny6IlgD`IVWVVIW?IW?W+
S9%M)-*+^I*+R+b9-$)(JM9*+6I+QVWVVYI+7$#%&'0#+8&/$-)//+<93)'+$--9.0($9-+$-+%9-/&<)#_L0%$-"+%9#G9#0($9-/I+
2,3I"6$6+'3#$) *6-,3#&/'"+) #"7) @63'#$) LI#"+,*+ EKQI+
F((G/Eyy39$I9#"y?WI?W?ny6IND7f`ZgDIVWVVI?VVW@n+
70#89-$*+ZI+!I*+R+>)330*+5I+QVWV?YI+DP()#-0'+gRj+0-3+G#93&%(+$--9.0($9-E+:/+9.)#_9&(/9&#%$-"+0-+$//&)z+
036"6<'3)T67,$$'"+*+EDUI+F((G/Eyy39$I9#"y?WI?W?ny6ID7Z^>ZjIVWV?I?WCnW?+
International,Journal,of,Social,Service,and,Research,%677892::<A991$1<;K4D<D97<7F7-$."$<;:%
IJSSR,345-%3266
7F0&3F&#$*+ gI*+ 7F0(()#=))*+ 1I*+ 5&G(0*+ 1I*+ R+ b0<8')*+ 1I+ QVWVKYI+ 5#))-+ /&GG'4+ %F0$-+ ()%F-9'9"4+ 0-3+
9#"0-$J0($9-+G)#L9#<0-%)E+>93)#0($-"+#9')+9L+)-.$#9-<)-(0'+34-0<$/<+0-3+G#93&%(_/)#.$%)+
$--9.0($9-+ %0G08$'$(4I+ 2,3I"6:#/'6"*+ ECKI+
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7F)-*+7I+7I*+7F0-"*+7I+fI*+R+f/$09*+bI+cI+QVWVVYI+DPG'9#$-"+(F)+L0%(9#/+9L+&/$-"+<98$')+($%M)($-"+0GG'$%0($9-/E+
;)#/G)%($.)/+L#9<+$--9.0($9-+#)/$/(0-%)+(F)9#4I+G68-"#$)6?)F,/#'$'"+)#"7)L6"&8<,-)@,-:'3,&*+JVI+
F((G/Eyy39$I9#"y?WI?W?ny6I6gDN7Z^1DgIVWVVI?WVA@B+
7F9#92/M$*+ >I*+ ^920M*+ !I*+ R+ !-3)#/)-*+ 6I+ iI+ QVWVKYI+ dF0(+ <0M)/+ G#93&%(/+ (#)-34E+ :-(#93&%$-"+ 0-+
$--9.0($9-+039G($9-+<93)'I+5I%&'3#)!B)@/#/'&/'3#$)T,3I#"'3&)#"7)9/&)!..$'3#/'6"&*+JEJ*+?VknV?I+
F((G/Eyy39$I9#"y?WI?W?ny6I;fe1!IVWVKI?VknV?+
7$&''$*+`I*+R+b9'M*+!I+QVWVKYI+:-()#-0($9-0'+S&/$-)//*+3$"$(0'+()%F-9'9"$)/+0-3+/&/(0$-08')+3).)'9G<)-(E+
79--)%($-"+ (F)+ 39(/I+ G68-"#$) 6?) N6-$7) H8&'",&&*+ QKQBYI+
F((G/Eyy39$I9#"y?WI?W?ny6I6dSIVWVKI?W?BBC+
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9L+ -)2+ G#93&%(/+ 2$(F+ /F9#(+ '$L)+ %4%')/+ &/$-"+ 3))G+ -)&#0'+ -)(29#M/I+ 9"/,-"#/'6"#$) G68-"#$) 6?)
*6-,3#&/'"+*+UPQBY*+?k@Bv?kABI+F((G/Eyy39$I9#"y?WI?W?ny6I:6`ZgD7!1NIVWVVIWAIWWC+
50-9(0M$/*+ ;I*+ !-")'$39&*+ 1I*+ 10#$30M$/*+ 7I*+ ;$G)#9G9&'9/*+ ;I*+ R+ j$-3$0'*+ >I+ QVWVKYI+ :--9.0($9-*+ 3$"$(0'+
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LI#"+,*+EPU*+?VVnCnI+F((G/Eyy39$I9#"y?WI?W?ny6IND7f`ZgDIVWVKI?VVnCn+
f&0-"*+[I*+d&*+[I*+709*+[I*+R+d&*+6I+QVWVKYI+NF)+)LL)%(+9L+<)3$%0'+0#($L$%$0'+$-()''$")-%)+$--9.0($9-+'9%&/+9-+
%9-/&<)#+039G($9-+9L+-)2+G#93&%(/I+2,3I"6$6+'3#$)*6-,3#&/'"+)#"7)@63'#$)LI#"+,*+EPV*+?VVAWVI+
F((G/Eyy39$I9#"y?WI?W?ny6IND7f`ZgDIVWVKI?VVAWV+
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G#0%($%)/+ 0-3+ %9-/&<)#+ #)/$/(0-%)+ (9+ "#))-+ $--9.0($9-+ G#93&%(/E+ >93)#0($-"+ #9')+ 9L+
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