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Analysis(of(Matrix(Organizational(Structure(
Implementation(in(Achieving(Company(Strategic(Objective(
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Matrix'Structure,'Change'
Management,'Leadership,'Strategic'
Objectives,'CIPP.,
'
Several'researchers'assert'that'the'matrix'structure' ha s'the'capacity'
to' exert' a' substantial' impact' on' im p le mentation' strategies;'
however,'its'complexity'presents'numerous'obstacles'that'may'result'
in'significant'decision-making' delays' and' even' financial' losses' for'
the'organization.' This'research'was'aims'to'analyze 'the'application'
of'a'matrix'structure'in'a'company'that'changes'its'organizational'
structure' to' a' matrix' in' order' to' achieve' its' strategic' goals.' The'
research'method' u sed 'was'a'qualitative'descriptive'analysis'method'
with'a'case'study'approach'at'a'health'institution,'a'company'that'
has'implemented'a'matrix'organizational'structure'for'three'years.'
The'CIPP'concept'framework'(context'input,'process,'product)'was'
used' as' a' tool' for' collecting' primary' data' through' in-depth'
interviews' with' the' board' of' directors' and' management' that'
supports' several' directorates,' as' well' as' secondary' data' through'
document'review.'The'data'analysis'process'was'carried'out'using'
the' content' analysis' method.' This' study' has' identified' important'
steps' that' organizations' must' take' when' implementing' change'
management' initiatives' through' the' implementation' of' a' matrix'
organizational'structure'to'effectively'achieve'their'strategic'goals.'
However,'strong'leadership'must'be'present'throughout'the'change'
process' to' ensure' the' achievement' of' organizational' goals.' The'
findings'from'this'research'are'expected'to'be'useful'for'institutions'
that' change' their' organizational' structure' to' a' matrix' to' build'
synergy'and'manage'challenges'to'achieve'their'strategic'goals.'
,
,
,
INTRODUCTION)
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