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METHODS
This research utilizes a quantitative approach, while qualitative research is essentially
characterized by a deductive-inductive approach. The researcher employs an approach that starts with
a theoretical framework, prior ideas, and the results of previous research, and then builds upon them to
formulate new questions and solutions to be empirically evaluated in the field. The research follows a
hypothetical-deductive research paradigm, which is a structured approach to problem-solving in a
logical, systematic, and comprehensive manner (Rombaut dan Guerry 2020). The hypothetical-
deductive method is a valuable and systematic way to create knowledge for addressing both
fundamental and business-related issues. This method involves seven key steps, including problem
identification, problem definition, hypothesis development, selection of measurement instruments, data
collection, data analysis, and the interpretation of results (Sekaran dan Bougie 2016). It's worth noting
that this approach describes variables that represent the issues within the subject of study without
necessarily exploring the relationships between these variables.
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(2023)
First publicaon rights:
Internaonal Journal of Social Service and Research (IJSSR)
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