The Role of Dynamic Digipreneur Capabilities in
Mediating The Relationship Between Digital Transformation and Competitive Advantage
in Improving Business Performance
Henny Diana Erlany1*,
Ngatno2, Bulan Prabawani3, Reni Shinta Dewi4
1*,2,3,4Doctoral Program in
Social Sciences, Faculty of Social and Political
Sciences,
Diponegoro University, Semarang, Indonesia
*email: 1*[email protected],
2[email protected], 3[email protected], 4[email protected]
Keywords |
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ABSTRACT |
Digital Transformation, Dynamic
Digipreneur Capabilities, Competitive Advantage |
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This research aims to investigate the relationship
between digital transformation, dynamic digital entrepreneur capabilities,
competitive advantage, and business performance in small and medium
enterprises (IKM). The first hypothesis (H1) proposes that digital
transformation has a positive effect on competitive advantage, referring to
Porter's (2001) view on the role of the internet in creating competitive
advantage through partnerships and business digitalization. The second
hypothesis (H2) states that digital transformation influences dynamic
digipreneur capabilities through increasing knowledge sharing and digital
capabilities. The third (H3) and fourth (H4) hypotheses claim that
entrepreneurial-oriented dynamic digital entrepreneur capabilities have a
positive impact on the competitive advantage and business performance of
SMEs. The fifth hypothesis (H5) confirms that competitive advantage
contributes to improving SME business performance through increasing market
share, profits, efficiency, reputation and marketing effectiveness. Next, the
sixth (H6) and seventh (H7) hypotheses try to explore the role of mediation,
with H6 proposing that dynamic digipreneur capabilities can mediate the
relationship between digital transformation and competitive advantage, and H7
claiming that competitive advantage can mediate the relationship between
digital transformation and SME business performance . Finally, the eighth
(H8) and ninth (H9) hypotheses suggest a dual mediating role, with H8
proposing that competitive advantage can act as a mediator between dynamic
digipreneur capabilities and SMI business performance, while H9 proposes that
digital transformation can influence SMI business performance through
digipreneur capabilities dynamic and competitive advantage as a mediator. |
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Small and
Medium Industries (IKM) Batik is that this sector has a significant
contribution to the Indonesian economy with millions of business actors and
exports of batik products worth billions of dollars. However, the negative
impact of the COVID-19 pandemic is felt strongly in the form of decreased
production, increased unemployment, and difficulties in obtaining raw materials
for Batik IKM. Apart from that, this sector also faces serious competition from
foreign batik products that offer cheaper prices, which has the potential to
threaten demand for local batik products. (BPS, 2021).
Pekalongan City
is one of the cities experiencing very rapid growth in the batik industry. With
a population of around 300,000 people, the majority of Pekalongan City residents
seek their livelihood in the batik industry sector. At the end of 2014,
Pekalongan City received an award as " the world 's
most creative city . "For Craft and
Folkarts category" from UNESCO (Nurhayati &
Ardianingsih, 2017) .
The decline in the number of batik IKMs
was caused by the impact of the COVID-19 pandemic, which resulted in many
craftsmen going out of business and increasing unemployment. The 1998 crisis
also still had a negative impact due to high raw material prices which hampered
business funding. Apart from that, batik craftsmen are reluctant to take the
risk of overproduction, in accordance with customer requests who only order
according to annual trends to avoid unsoldness. Difficulty in obtaining labor
due to the preference of factory workers, the use of simple technology that
slows down production, and the emergence of imported batik products that
compete at lower prices are also factors in the decline in demand for local
batik.
The Covid-19
pandemic crisis that occurred in Indonesia at the beginning of 2020 caused many
SMEs to experience problems. Some of the problems experienced by SMEs include:
difficulties in raw materials for production, changes in people's consumption
patterns of goods and services from offline
to online shopping . Apart from
that, SMEs are experiencing labor problems due to the implementation of
Large-Scale Social Restrictions (PSBB) and product distribution obstacles. This
problem immediately received a response from the Indonesian Government with the
National Economic Recovery (PEN) policy. The PEN program aims to restore the
Indonesian economy due to the impact of Covid-19, and has the aim of increasing
the activities of affected communities, especially the informal sector and
SMEs. The PEN program is implied in Government Regulation Number 23 of 2020
which was later changed to Government Regulation Number 43 2020.
While batik
sarong IKMs have begun to rise in Pekalongan after the Covid-19 pandemic ended,
however, on the other hand, IKMs are experiencing several obstacles in running
their businesses. The results of interviews with owners of batik sarong IKMs in
Pekalongan stated that regarding the obstacles faced by IKMs, apart from
limited delivery outside the region, and the scarcity of raw materials, the
problem faced by Batik Sarong IKMs in the digital era is that technological
knowledge is still low so that batik IKMs are not yet ready to go . digital,
it is difficult to find the right digital platform. SMEs feel unsafe when
carrying out digital transactions.
The large
contribution of batik SMEs to the Indonesian economy and culture means that
batik SMEs need to be considered and supported in developing and improving
their performance. This can be done through various efforts, such as training
and business assistance, providing access to wider markets, and the application
of digital technology to increase production efficiency and productivity.
Advances in
information and communication technology have been integrated and connected
globally and have entered the realm of the business world. The era of digital
innovation which is marked by advances in science provides space for companies
to improvise and adapt to digital innovation in developing and maintaining
business, and conversely for companies that are not ready for this phenomenon,
it will be a challenge that can be detrimental to the company itself in the
long term business ( Diandra &
Syahputra, 2021) .
In line with
this view, business actors must be able to balance technological advances by
increasing the superiority of the company's resources, especially human
resources. Various types of resources owned by companies must be integrated
with digital which continues to transform from day to day. As a business
activity, entrepreneurship requires programs that can improve the abilities of
individuals or groups, especially digital abilities in accessing information
and communication available on various business platforms, both in e-commerce marketplaces and social media
(Diandra &
Syahputra, 2021) . The
phenomenon of the Covid-19 pandemic and the massive use of electronic
communications is currently causing a shift in the mindset of individuals,
business actors and consumer behavior in conducting business transactions.
Digitalization
requires a business to be able to create new strategies (El Sawy et
al., 2016) and forces all
business activities from operational to management levels to be able to use
digital (Marfuin & Robin,
2021) . According to
Madrakhimova (2013), this situation has resulted in increased awareness of
companies in maintaining their business reputation (Madrakhimova,
2013) . Based on the
effects of digital transformation, managers who are active and follow
developments in the digital world can engage with the potential of new
technologies and encourage their introduction, which acts as a condition for
entering digital business strategies (Liu et al., 2015 ) .
Research
conducted by Kusumawati (2022) states that digital readiness can make it easier
for SMEs to carry out digital transformation, and ultimately will improve the
performance of SMEs so that they are more able to compete. Other research conducted
by Eryc (2022) also stated similar results, namely that digital transformation
carried out by SMEs due to demands during the pandemic, can improve the
performance of these SMEs, consisting of increasing customer satisfaction,
increasing communication and coordination between various parties, and
increasing synchronization of data and information (Eryc, 2022) . Research by
Pradisti, Suparno and Wulandari (2022), obtained results that the marketing
performance of SMEs can be improved by the presence of digital transformation
variables. This variable has the greatest influence on the marketing
performance of SMEs (Pradisti et
al., 2022) .
From the
problems above, it can be concluded that the competitive advantage of a
business in the current digital innovation era is very dependent on individual
digital capabilities, business mindset, organizational resources, network
capabilities and consumer information as an increase in sustainable competitive
advantage. Every company faces business competition and in facing it, they rely
on internal and external capacities and capabilities to improve company
performance. However, in reality, businesses are experiencing dynamic changes
due to digital transformation and the rapid progress of digital innovation.
Business competition does not only occur offline , but also through the online
world which is very dynamic and fast. Therefore, in order not to be left
behind, companies must integrate resource advantages with advances in digital
technology.
The concept of
dynamic digital capabilities or abbreviated as KDD is the result of a synthesis
of three concepts that link digital capabilities, entrepreneurial orientation
and dynamic capabilities as a business survival strategy. The gap found in the
theory of digital transformation and its influence on competitive advantage and
business performance is that in the era of digital innovation, individual
capabilities within a company are not only digital capabilities, but are also
entrepreneurially oriented.
To bridge this
gap, the author proposes an integration of theories, namely: digital
capabilities, entrepreneurial orientation and dynamic capabilities into dynamic
digital capabilities to increase competitive advantage and business performance
( Korhonen
& Gill, 2018; Miller, 1983;
Lumpkin & Dess, 1996; Kay, Leih, & Teece, 2017).
This research
has a number of objectives which are formulated based on the problems and
research questions that have been asked. The main objective of this research is
to examine a number of relationships between relevant variables, including the
influence of digital transformation on competitive advantage, digital
transformation on dynamic digital entrepreneur capabilities, dynamic digital
transformation capabilities on competitive advantage, dynamic digital
transformation capabilities on SME business performance, and competitive
advantage on SME business performance. In addition, this research also aims to
examine the mediating potential of dynamic digital entrepreneur capabilities
and competitive advantage in the relationship between digital transformation
and SME business performance. Through a series of in-depth analyses, this
research is expected to provide a better understanding of the factors that
influence the success of SME businesses in the era of digital transformation.
The research results are expected to have significant
practical and theoretical value in the context of competitive advantage in the
banking industry. This research can provide benefits to various parties,
including academics and SMEs. For academics, it is hoped that this research can
serve as a useful reference for further research, as well as provide in-depth
insight into competitive advantage in the context of SMEs.
A number of
studies on Small and Medium Industries (IKM) in Indonesia have evaluated the
impact of digital transformation on various aspects, including competitive
advantage and business performance. Research by Yuliantari & Pramuki (2022)
on SMEs in Bali Province found that digital transformation had a positive
effect on the competitive advantage and performance of SMEs, but the time span
of the transformation was not explained in detail. Telagathi et al. (2022)
focused on Weaving Crafts SMEs in Gianyar Regency, Bali with a qualitative
approach, but the lack of quantitative data is a limitation. The research
results of Suliah et al. (2022) in food SMEs in Sukabumi City indicates the
positive influence of dynamic capabilities and competitive advantage on SME
performance, but the subjects and factors studied are still not varied. In
addition, Pasaribu et al. (2022) in the Special Region of Yogyakarta found that
digital transformation had an impact on business performance, although there
were limitations in sample size due to the pandemic. Lastly, research by
Pradisti et al. (2022) in Banyumas shows that digital transformation and
digital marketing capabilities have an important role in improving the
marketing performance of SMEs. Noviyana & Sitorus (2023) in West Jakarta
highlighted the importance of managerial ability in optimizing the competitive
advantage and financial performance of SMEs.
From the
explanation above, it can be concluded that research on the influence of a
company's digital capabilities on digital transformation and SME business
performance is still very relevant and needs to continue to be developed. Even
though a lot of research has been carried out on this topic, there are still
many gaps or gaps in information that need to be refined.
Several things
that still need to be researched include how big the impact of digital
capabilities is on digital transformation and the business performance of IKMs
and what the appropriate strategy is to increase the digital capabilities of
IKMs. Apart from that, it is also necessary to identify the factors that
influence the level of adoption of digital technology among SMEs and how to
overcome the obstacles faced in developing digital capabilities. By conducting
research related to this, it is hoped that it can help SMEs to optimize the
potential of digitalization in improving business performance and maintaining
the continuity of their business in this digital era.
This research
uses quantitative methods (Gill &
Johnson, 2002) . Primary data ( primary )
is used as a source
of supporting data in carrying out research activities. Secondary data is
supporting data and indicates the occurrence of the main problems behind the
research theme of competitive advantage. Collecting
primary data as the main material for this research begins with the required
data collection methods. The main data was taken from primary data sources
using the questionnaire method. Previous research added that primary data is
accurate data to support the conduct of research. Considering that primary data
is useful in answering research problems objectively. Data is obtained directly
so as to guarantee the authenticity and accuracy of related sources regarding
perceptions, opinions and preferences by filling out questionnaires directly by
respondents (Lancaster,
2005) .
The population
in this study were all female Batik IKM owners in nine batik centers in
Pekalongan City (Tharenou et
al., 2013) . This research
will be conducted in Pekalongan City using a respondent sampling technique
based on total sampling (Keith et al., 2013), due to the limited
population.
Sample
selection must meet the criteria, the purpose of selecting samples based on
predetermined criteria is to help researchers overcome limitations encountered
in the field. The sample criteria for this research are: (1) female Batik IKM
business owner, (2) have a minimum of 2 years of service and (3) are willing to
participate in the research. Next, determining the minimum sample size is
calculated using calculations according to (Keith et al.,
2013) , namely 5 to
10 times the number of indicators. The number of female respondents who own
Batik IKMs in nine Batik centers in Pekalongan City is 180 people (units). So
the number of samples or respondents used in this research was 180 people.
The reason for
selecting only female respondents in research on the business performance of
Batik SMEs in Pekalongan is based on several specific research considerations.
This was done as a step to prevent gender bias in research. The sampling technique used was convenience sampling , which is a
sampling technique taken based on the ease of obtaining samples that have been
determined by the researcher (Ferdinand, 2006) . The data collected used
questionnaires and questionnaires (Ferdinand, 2006) . This research questionnaire uses a modified questionnaire, because the
modified questionnaire allows adjustments to the specific research context.
Research on the business performance of women who own Batik IKMs in Pekalongan
City has unique and specific characteristics, so the modified questionnaire can
be adapted to the context of this research.
Empirical validation test by
distributing questionnaires that have been validated by experts, to a minimum
of 30 respondents who have the same specificity as the research respondents. If
the results are valid and reliable, that is, they have a correlation
coefficient of more than 0.3, then the research instrument's validity and
reliability are guaranteed, so it can be used for research.
Questions in the questionnaire were created using a Likert
scale , to measure and evaluate the respondent's level of agreement or
disagreement with the question statements related to the variables studied. On
the Likert scale , this research uses five answer choices arranged in
different ranges. Respondents are asked to choose one of the answer options
that best suits their opinion or perception of the statement given. The range
of answer choices can be: Strongly Agree (score 5), Agree (score 4), Disagree
(score 3), Disagree (score 2), Strongly Disagree with a score of 1 (Carifio
& Perla, 2007 ) .
Hypothesis testing uses an inferential
statistical approach, Structural Equation
Modeling (SEM), an alternative method, namely Partial Least Square (PLS). Structural
Equation Modeling , the alternative method Partial Least Square, is a powerful analysis method because PLS
does not assume that data must be measured on a certain scale, it can be
applied to all data scales and in this study the Likert scale is used, which is
ordinal data, does not require many assumptions and the sample size is not it
must be big (Ghozali, 2014) . The PLS
evaluation model helps researchers to obtain latent variable values for
prediction purposes. formally, the latent variable in the model is a linear
aggregate of the indicators (Ghozali, 2014) .
RESULT
A. The Influence
of Digital Transformation on Competitive Advantage
Porter's (2001)
view regarding the role of the internet in creating competitive advantage
states that the increasing effect of complementarity between actors in the
industry in the value creation process is still relevant to pay attention to
today. Companies can establish partnership relationships even with their
competitors in seeking new opportunities to develop their business. Companies
can use other companies to develop the digitalization of their business through
outsourcing.
Wardhana's
research (2015) states that digital marketing strategies influence competitive
advantage sequentially starting from the most dominant, namely: ease of finding
products, availability of special offers, ability to identify and attract new
customers, availability of product information or articles that support and
provide product guidance. for consumers, the ability to create brand visibility
and awareness, the ability to strengthen the brand image received by consumers,
the availability of testimonial displays, the availability of the latest
information via SMS-blogs, the availability of service assistance to consumers,
the availability of online communication with entrepreneurs, the availability
of online opinion support, the availability required supporting images such as photos
or product illustrations, availability of video displays capable of visualizing
the product or supporting presentations, availability of transaction tools and
various payment media, availability of attached documents containing
information in pdf, doc, xls formats , ppt, or others, and the availability of
visitor records (Wardhana,
2015) .
Rosli (2012)
states that competitive advantage for SMEs is largely determined by the SMEs'
ability to anticipate globalization. Measuring competitive advantage for SMEs uses dynamic
capabilities, innovation and global orientation indicators. Dynamic
capabilities include firm management, HRD, and marketing which are resource
capabilities owned by the organization. Apart from that, SMEs must prioritize
innovation and global orientation considering that these two factors also
greatly determine the success of SMEs in competing in the global market. Fajar
(2013) stated that the development of Information Technology (IT) has brought
rapid changes to the business world. The need for time and cost efficiency
causes every business actor to feel the need to implement information
technology. It is not only large companies that need to apply this technology,
Small and Medium Enterprises (SMEs) are also required to implement it in order
to increase their business competitiveness. Based on
the explanation above, a hypothesis is formulated:
H1: There is an influence of
digital transformation towards competitive advantage.
B. The Influence
of Digital Transformation on Dynamic Digipreneur Capabilities
Research by
Sulistiyani et al. (2020) stated that there is a dominant influence between
variables, shown by the relationship between digital transformation and
knowledge sharing capabilities. Digital requires companies to develop two
capabilities, namely Digital Capability and Leadership Capability ( Prihanto
, 2018) .
To ensure that
the momentum of digital transformation continues, three aspects of digital
transition need to be managed: first, building a foundation of capabilities,
second, aligning the reward structure, third, measuring and monitoring digital
progress (Prihanto, 2018 ) . Digital
technology can be a powerful tool to bring brands closer to consumers and
provide extraordinary experiences to customers (Royyana, 2021)
. Based on
the explanation above, a hypothesis is formulated:
H2: There is an influence of
digital transformation on dynamic digital entrepreneur capabilities
C.
The Influence of Dynamic Digipreneur
Capabilities on Competitive Advantage
Information
Technology Capability has a significant influence on Competitive Advantage in
Culinary SMEs in DKI Jakarta (Wijaya et al.,
2022) . Implementing
strategies in the use of information technology is useful for increasing the
ability to adapt to the dynamics of a market environment that continues to
develop. The use of information technology will help production run, making it
easier for business actors in their business activities so they can win in
competition. Tyoso and Haryanti's (2020) research has proven that there is an
influence of digital capability variables on the competitive advantage and
performance of Fashion SMEs in Jakarta (Tyoso & Haryanti, 2020) . Digital capability is formed by
creative, critical use, ICT Proficiency, learning, participating, and
self-actualising. Of the six dimensions, the main dimension is
self-actualization. This has been proven to have an influence on competitive
advantage.
Information technology capabilities are seen as inherent in
a business process and activity to create competitive advantage. The higher the
level of consumers shopping at a Culinary IKM, the greater the competition
between Jakarta Culinary IKM players (Wijaya et al.,
2022) . One of the weaknesses of IKM is the
limited capability and aggressiveness of IKM owners and workers to improve
business performance by utilizing digital media. There are several factors that
can hinder the use of the internet in SMEs, including incompatibility of
business processes, limited knowledge in terms of internet use, limited
managerial abilities in internet use, limited number of computers and internet
connections, lack of trust and security in internet use, and high costs. computer
development and maintenance (Tyoso & Haryanti, 2020) . Based on
the explanation above, a hypothesis is formulated:
H3: There is an influence of dynamic digital entrepreneur capabilities on
competitive advantage.
D. The Influence
of Dynamic Digipreneur Capabilities on SME Business Performance
Research conducted by Wiklund & Shepherd (2005),
entrepreneurial orientation can influence small business performance through
several factors (Wiklund & Shepherd, 2005) . First, entrepreneurial digital capabilities can
increase the accessibility of small businesses to wider markets through the use
of available digital platforms and information technology. This can help small
businesses to reach potential customers from various regions and increase sales
of products and services.
Other research conducted by Attaran & Woods (2017)
found that entrepreneurial digital capabilities can also increase company
efficiency and productivity. Companies that are able to utilize digital
technology in the production and distribution process tend to be more efficient
in managing inventory, processing orders, and delivering products. This can
help SMEs reduce operational costs and increase productivity which can
ultimately improve business performance (Attaran, 2017) .
Apart from that, digital entrepreneurial capabilities
can also increase innovation in IKM products and services. According to
research by Liborio, Berrah & Tabourot (2021), SMEs that are able to
utilize digital technology in the product and service development process tend
to be more innovative in facing increasingly fierce market competition.
Continuous product and service innovation can help SMEs to maintain their
market share and improve their business performance in the long term.
Entrepreneurial digital capabilities can also
strengthen SME business relationships with customers. SMEs that are able to
utilize digital technology in interactions with customers tend to be more
responsive in resolving customer complaints and requests. This can help SMEs to
build stronger business relationships with customers and increase customer
satisfaction which can ultimately improve business performance (Hasan et al., 2021) .
Based on these studies, it can be concluded that
entrepreneurial digital capabilities can influence SME business performance in
various ways, including increasing market accessibility, efficiency and
productivity, innovation, and business relationships with customers. Therefore,
SMEs need to strive to develop their digital entrepreneurial capabilities in
order to strengthen business performance and survive amidst increasingly
competitive market competition. Based
on the explanation above, a hypothesis is formulated:
H4: There is an influence of dynamic
digital entrepreneur capabilities on SME business performance.
E.
The Influence of Competitive Advantage on SME Business
Performance
Competitive
advantage is often considered a precursor to business performance, as it
provides the foundation for sustainable success over the long term. One of the
reasons why competitive advantage comes before business performance is that it
allows companies to differentiate themselves from competitors by offering
unique products or services, which can lead to increased market share and
profitability. According to Porter (1985), competitive advantage can be
achieved through cost leadership or differentiation strategies, both of which
require a strong understanding of customer needs and preferences.
Another reason
why competitive advantage comes before business performance is that it allows
companies to adapt to changes in the business environment, such as
technological advances or shifts in consumer trends. This ability to be flexible
and agile, can help companies to stay ahead of competitors and remain relevant
in the market. Teece et al. (1997) argue that dynamic capabilities, which
enable companies to adapt quickly to changes in the business environment, are a
key driver of sustainable competitive advantage.
Competitive
advantage can lead to improved business performance by attracting and retaining
customers, investors and employees. A strong reputation for quality,
innovation, or customer service can create a positive image for a company,
which can improve a company's competitive position and financial performance.
According to Barney (1991), resources and capabilities that are valuable, rare,
difficult to imitate, and cannot be replaced are the main source of sustainable
competitive advantage.
In short,
competitive advantage comes before business performance because it allows
companies to differentiate themselves, adapt to changing business environments,
and attract and retain customers, investors, and employees. The concepts of
competitive advantage, dynamic capabilities, and valuable resources and
capabilities are supported by a wide range of academic literature, including
Porter (1985), Teece et al. (1997), and Barney (1991).
According to
research conducted by Agwu (2018), competitive advantage can influence the
business performance of SMEs by increasing market share and profits. SMEs that
have strong competitive advantages tend to be more successful in attracting
customers and maintaining their market share. This can
increase SMEs' income and profits significantly. Apart from that, competitive
advantage can also increase the efficiency and productivity of SMEs, thereby
reducing operational costs and improving financial performance.
Furthermore,
according to research by Nizam, Mufidah & Fibriyani (2020) competitive
advantage can improve the marketing performance of SMEs (Nizam et al.,
2020) . SMEs that have
strong competitive advantages tend to find it easier to market their products
or services to potential customers. This is because competitive advantage can
be the main reason why customers should choose IKM products or services over
products or services from competitors. In the long term, better marketing
effectiveness can help SMEs to improve their business performance by attracting
new customers and retaining old customers (Azizah & Maftukhah, 2017).
From these
studies, it can be concluded that competitive advantage can influence SME
business performance in various ways, including increasing market share,
profits, efficiency and productivity, reputation, and marketing effectiveness.
Therefore, SMEs must strive to develop strong competitive advantages in order
to improve their business performance in an increasingly competitive market. Based on
the explanation above, a hypothesis is formulated:
H5: There is an influence of competitive advantage on SME business
performance.
F.
Dynamic Digipreneur Capabilities
Mediate the Effect of Digital Transformation on Competitive Advantage
Entrepreneurial-oriented dynamic digital capabilities refer
to a business's ability to adapt and innovate in response to digital
transformation, while maintaining an entrepreneurial mindset focused on
identifying and exploiting new opportunities. This combination of factors can
help businesses to increase their competitive advantage, as they are better
able to respond to changing market conditions and take advantage of emerging
trends.
Dynamic, entrepreneurially oriented digital capabilities are
critical in today's rapidly evolving business landscape, where technological
advances and digital transformation have disrupted traditional industries and
created new opportunities for growth. By leveraging digital technology and
cultivating an entrepreneurial mindset, businesses can identify new customer
needs, develop innovative products and services, and create new revenue
streams. Dynamic digital capabilities also enable businesses to adapt quickly
to changing market conditions, such as shifting consumer preferences,
technological disruptions, or regulatory changes. This agility and adaptability
can be a key source of competitive advantage, as businesses that are more agile
and responsive to change are better equipped to succeed in today's fast-paced
business environment.
One way entrepreneurially oriented dynamic digital
capabilities can increase competitive advantage is through the development of
new products and services that utilize digital technology. For example,
businesses that can use data analytics to identify customer needs and
preferences can develop more targeted marketing campaigns, leading to increased
sales and market share.
Another way in which entrepreneurially oriented dynamic
digital capabilities can enhance competitive advantage is by improving
operational efficiency. By leveraging digital technology to streamline internal
processes and workflows, businesses can reduce costs and increase productivity,
resulting in higher profits and a stronger market position.
Additionally, entrepreneurially oriented dynamic digital
capabilities can facilitate collaboration and innovation in business, leading
to the development of new products, services and business models. By
cultivating a culture of creativity and experimentation, businesses can stay
ahead of the competition and maintain a competitive advantage.
Several studies have demonstrated a positive relationship
between entrepreneurially oriented dynamic digital capabilities and competitive
advantage. For example, a study by Lee and Lim (2018) found that digital
entrepreneurial orientation is positively related to the development of dynamic
capabilities, which in turn has a positive impact on firm performance. Another
study by Zahra, Sapienza, and Davidsson (2006) shows that entrepreneurial
orientation is positively related to company growth and performance.
Additionally, a study by Chen and Huang (2018) found that dynamic capabilities
mediate the relationship between digital transformation and firm performance
Sutapa's (2014)
research states that innovation capability has a significant effect on
competitive advantage. Information Technology Capability has a significant
influence on Competitive Advantage in Culinary SMEs in DKI Jakarta (Wijaya et al.,
2022) .
Wijaya and
Simamora's research states that information technology capability has a
significant effect on competitive advantage (Wijaya et al.,
2022) , information
technology capability has a significant effect on competitive advantage through
strategy. A company's IT capabilities can accumulate over time along with the
development of information technology and its use in various fields. According
to the resource based view (RBV), IT capabilities can be considered as a form
of sustainable advantage so that IT capabilities take time to develop and are
likely to become more significant and effective if they are maintained for a
longer time (Kim et al., 2018) . Based on the explanation above, the hypothesis
of this research is:
H6: Dynamic digital entrepreneur capabilities mediate
the influence of digital transformation on competitive advantage.
G.
Competitive
Advantage Mediates the Effect of Digital Transformation on SME Business
Performance
Competitive
advantage is a critical factor that influences business performance, especially
in the context of digital transformation. A study by Papadopoulos et al. (2018)
highlighted that competitive advantage plays an important role in the adoption
and implementation of digital transformation initiatives in organizations. By
utilizing digital technology, companies can increase efficiency, reduce costs,
improve customer experience, and gain a competitive advantage in the market.
However, digital technology adoption alone may not be enough to achieve
sustainable competitive advantage, as competitors can quickly imitate digital
innovations. Therefore, companies need to build and maintain competitive
advantages by leveraging dynamic capabilities, such as strategic agility,
innovation, and learning, to continuously adapt and respond to changing market
conditions.
Research by
Tarafdar et al. (2019) further supports the notion that competitive advantage
mediates the relationship between digital transformation and business
performance. In their study, they found that digital transformation initiatives
had a positive impact on competitive advantage, which in turn had a positive
impact on business performance. They argue that companies that adopt digital
transformation initiatives and build competitive advantages are better
positioned to achieve superior business performance than those that do not.
Overall,
competitive advantage plays an important role in bridging the relationship
between digital transformation and business performance. By utilizing digital
technology and building dynamic capabilities, companies can build and maintain
competitive advantages, which in turn drive superior business performance. Based on
the explanation above, a hypothesis is formulated:
H7: Competitive Advantage mediates the
influence of Digital Transformation on SME Business Performance.
H. Competitive
Advantage mediates the influence of dynamic digital entrepreneur
capabilities on SME business performance
The concept of dynamic
capabilities refers to a company's ability to integrate, build, and reconfigure
internal and external resources to respond effectively to a rapidly changing
environment. Dynamic digital capabilities, on the other hand, refer to a
company's ability to leverage digital technologies to develop and enhance their
dynamic capabilities. Entrepreneurial orientation, in turn, refers to a
company's propensity toward innovation, risk-taking, and proactive strategies.
A study by Benitez et
al. (2021) found that dynamic digital capabilities mediate the relationship
between entrepreneurial orientation and company performance. In other words,
companies that are more entrepreneurially oriented and have stronger dynamic
digital capabilities tend to perform better than companies that are less
innovative and less digitally capable. Additionally, these companies are more
likely to achieve sustainable competitive advantage, as they are better able to
adapt to changing market environments and create value for their customers.
Another study by Yang
et al. (2019) also found that dynamic capabilities mediate the relationship
between digital transformation and firm performance. Companies that are able to
leverage digital technology to enhance their dynamic capabilities are better
positioned to create value for their customers, respond to changing market
environments, and ultimately achieve superior financial performance.
Overall, dynamic
digipreneur capabilities can create a virtuous cycle of performance improvement
through competitive advantage, thereby enabling companies to grow sustainably
and outperform their competitors in the long term. Based on the explanation
above, the hypothesis of this research is:
H8. Competitive advantage mediates the
influence of dynamic digital entrepreneur capabilities on SME business
performance.
I.
Dynamic
Digipreneur Capabilities and Competitive Advantage mediate the Influence of
Digital Transformation on SME Business Performance
Dynamic digital capabilities or also called
entrepreneurially oriented dynamic digital capabilities refer to a
company's ability to combine an entrepreneurial mindset with the digital
capabilities needed to adapt to changing market conditions. These capabilities can facilitate the
digital transformation process, which is critical to achieving superior
business performance in today's competitive business environment. The
combination of entrepreneurial orientation and dynamic digital capabilities can
enable companies to leverage digital technologies to create new business
opportunities, increase customer engagement, and increase operational
efficiency.
Several studies have found evidence to support a positive
relationship between digital capabilities and business performance. For
example, a study by Yang and colleagues (2021) found that digital technology
adoption can improve business performance for small and medium enterprises
(SMEs). Similarly, a study by Ooi et al. (2020) found that digital
transformation can increase customer engagement and improve business
performance.
In addition, several studies have also found that an
entrepreneurial mindset can contribute to better business performance. For
example, a study by Kautonen et al. (2015) found that an entrepreneurial
mindset is positively related to company growth. In addition, a study by Delmar
and Shane (2004) found that entrepreneurial orientation was positively related
to company performance. So dynamic digital capabilities that are
entrepreneurially oriented can bridge the relationship between digital
transformation and business performance. By combining an entrepreneurial
mindset with digital capabilities, companies can utilize digital technology to
create sustainable competitive advantages and achieve superior business
performance. Based on the explanation above, a hypothesis
is formulated:
H9: There is an influence of Digital
Transformation on Business Performance with Dynamic Digipreneur Capabilities
and Competitive Advantage as Intervening variables.
The data provided includes a number
of hypotheses related to digital transformation, competitive advantage, dynamic
digital entrepreneur capabilities, and SME (Small and Medium Enterprises)
business performance. Let's discuss each hypothesis separately:
1.
H1: There is an influence of
digital transformation on competitive advantage. Porter's (2001) view states that the internet plays an important role in
creating competitive advantage by enabling companies to form partnerships with
their competitors and develop business digitalization. This supports this
hypothesis.
2.
H2: There is an influence of
digital transformation on dynamic digital entrepreneur capabilities. Research shows that digital transformation impacts knowledge sharing
capabilities and digital capabilities. This shows that digital transformation
can influence the capabilities of dynamic digital entrepreneurs.
3.
H3: There is an influence of
dynamic digital entrepreneur capabilities on competitive advantage. There is evidence from various studies showing that entrepreneurially
oriented dynamic digital capabilities can influence competitive advantage.
4.
H4: There is an influence of
dynamic digital entrepreneur capabilities on SME business performance. Research shows that entrepreneurial-oriented dynamic digital capabilities
can influence the business performance of SMEs.
5.
H5: There is an influence of
competitive advantage on SME business performance. Competitive advantage can influence SME business performance by increasing
market share, profits, efficiency, reputation and marketing effectiveness.
6.
H6: Dynamic digital entrepreneur
capabilities mediate the influence of digital transformation on competitive
advantage. There is evidence to support that
dynamic digital capabilities can act as mediators between digital
transformation and competitive advantage.
7.
H7: Competitive Advantage mediates
the influence of Digital Transformation on SME Business Performance. There is support from research that competitive advantage can be a mediator
between digital transformation and SME business performance.
8.
H8: Competitive Advantage mediates
the influence of dynamic digital entrepreneur capabilities on SME Business
Performance. There is evidence that competitive
advantage can act as a mediator between dynamic digital entrepreneur
capabilities and SME business performance.
9.
H9: There is an influence of
Digital Transformation on Business Performance with Dynamic Digipreneur
Capabilities and Competitive Advantage as Intervening variables. This hypothesis implies that digital transformation can influence the
business performance of SMEs through dynamic digital entrepreneur capabilities
and competitive advantage as mediators. This makes sense because digital
transformation can impact capabilities and advantages, which in turn impact business
performance.
CONCLUSION
The conclusion of
this research is that digital transformation has a significant influence on
various aspects of business, including competitive advantage, dynamic digital
entrepreneur capabilities, and SME business performance. Competitive advantage
can mediate the influence of digital transformation on IKM business
performance, likewise dynamic digipreneur
capabilities can act as a mediator in the relationship between digital
transformation and competitive advantage and IKM business performance. In the
current business context which is heavily influenced by digital technology, it
is important for companies, especially SMEs, to understand the role of digital
transformation in achieving competitive advantage and improving their business
performance. Thus, companies can take appropriate actions to optimize the use
of digital technology and maintain their competitiveness in an increasingly
competitive market.
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