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INTERNATIONAL
JOURNAL OF SOCIAL SERVICE AND RESEARCH
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Ahmad Baiza
Faculty of Economics,
Teuku Umar University, Aceh, Indonesia
Email: [email protected]
Abstract
"Rahmat
Aulia" farm is part of PT Charoen Pokphand Jaya Farm. This farm is located
in Kutatrieng Village, Labuhanhaji District, West Aceh. It has used good
management in financing including production costs, marketing costs, and
employee salaries. employee. The selection of research on the "Rahmat
Aulia" farm due to the high level of sales competition in the broiler
business (Gallus domestic) with this research is expected to be a reference for
beginners and other breeders in facing competition. The type of research used
is qualitative (interview). Where data collection uses interviews with related
parties at the "Rahmat Aulia" farm as resource persons, and the
sample used is the financial report of the "Rahmat Aulia" farm which
has been recorded at PT Charoen Pokphand Jaya Farm in 2021 (3 months). The
results of the study stated that 80% of sales results were strongly influenced
by production costs, marketing costs, and employee salaries. While the
remaining 20% of sales are influenced by other factors not
explained in this study. From the results of the analysis, it is known that
production costs, marketing, and employee salaries play a very important role
in the sustainability of "Rahmat Aulia" farming in Kutatrieng
Village, West Labuhanhaji District, South Aceh Regency.
Keywords: Cost of
Production, Cost Marketing, Wage Employee, Results Sales
Received 15
September 2021, Revised 25 September 2021, Accepted 1 October 2021
INTRODUCTION
Business actors cannot leave consumers alone, they must be
ready to make optimal sales efforts and aggressive promotions, this concept is
also put forward by (Kotler, Philip dan Keller, 2016).
Where entrepreneurs must lure consumers to buy more, with effective promotion
efforts to stimulate consumers to increase purchases in larger quantities.
According to (Christoper & Hariant, 28AD)
Broilers began to be widely bred in the 70s which were crosses of superior
chickens. The quality of feed, seeds, environment, feed consumption, and sex
are among the factors supporting the increase in the bodyweight of chickens (Qurniawan, 2016). These chickens at
the age of 6 weeks can weigh 2.1 kg so they are efficient in using high-energy
rations (Utami, 2011). Because the ration is
the most important growth factor, a good ration must have the content needed by
chickens (Andayani, 2014). Because Poultry will
consume rations if their energy needs are met so that in the ration there are
ingredients that can increase productivity (Fanani, Suthama, & Sukamto, 2015)
besides that herbal herbs can also be used as additional feed (Ny.), Wulandari, & Prabawati, 2012).
Therefore, broiler livestock is ideal for meeting the needs of animal protein
sources, due to short maintenance (Herlina, Novita, & Karyono, 2015).
Broiler farm (gallus domesticus) The "Rahmat
Aulia" farm was first established in 2020 by Mr. Karman and his son, Mr.
Juaitri, which was later managed by Mr. Juaitri. Rahmat Aulia's Farm is located
in Kutatrieng Village, West Labuhanhaji District, South Aceh Regency. At the
beginning of the establishment of the farm, Rahmat Aulia has collaborated with
PT Charoen Pokphad Jaya Farm by joining to become part of PT Charoen Pokphand
Jaya Farm so that it has a working area in the provinces of Aceh and North
Sumatra. In Aceh Province itself, there are also many other farms under the
auspices of a competitor company PT Charoen Pokphand Jaya Farm which is a
competitor of Rahmat Aulia's farm and other farms that are part of PT Charoen
Pokphand Jaya Farm, to reduce the "market share" of Rahmat Aulia's
agriculture.
To deal with the birth of new competitors and old
competitors, Rahmat Aulia's farm must update strategies that add value in
obtaining customers, such as good and fast service, increasing chicken weight,
chicken health. And most importantly innovation, innovation is the use of technology
and knowledge. (Burtonshaw-Gunn, 2011), innovation is
also a social and economic success because of new ways or new combinations of
old ways of converting inputs into outputs in such a way that large changes are
produced in the comparison between the value of benefits. and prices according
to consumer perceptions (Aribowo & Wirapraja, 2018).
Things like this will make consumers become loyal and make
repeat purchases and recommend to people they know.
The COVID-19 outbreak that has hit the whole world has
paralyzed the economy and financial conditions in all countries, including
business activities in Indonesia. Therefore, the impact on cost increases
during the production process, production costs experienced the highest
increase. including marketing costs and employee salaries in pricing. Quality
is a guarantee of high satisfaction that can be accepted by consumers, with
satisfaction received by consumers, there will be repeat purchases made by
satisfied consumers which will provide more benefits for farms and companies and
indirectly satisfied consumers will be a good promotion place for business.
development.
METHOD
1. Types
and Sources of Data
Data sources are places where
data can be obtained. There are two kinds of data sources used by researchers
in this study, namely:
a.
Primary data
Primary data is data that is
obtained directly from directly related sources through interviews, as well as
field observations regarding problems related to research. In this study, data
were obtained through interviews with the owners, managers, and employees of
the "Rahmat Aulia" farm.
b.
Secondary Data
Secondary data is primary
data that has been further processed by primary data collectors. Secondary data
sources are obtained from other parties, not directly obtained from research
subjects. The secondary data taken as a sample is the financial report of the
�Rahmat Aulia� farm.
2. Data
Collection Method
Data collection is an effort
made to obtain information that will later be useful for problem-solving. Using
the method of direct interviews with related parties to obtain data in the form
of written data and containing explanations and thoughts by the research
problem. The process starts from collecting data by interviewing each resource
person by the research objectives which are then recorded to be explained.
In carrying out the interview
method, the researcher looks for sources of information from related parties as
well as from library materials which will later become a reference for
researchers in interpreting the information obtained to connect any data
obtained from the informant.
RESULTS
AND DISCUSSION
From the overall results of the study, it can be concluded
that production costs, marketing, and employee salaries have a major influence
on sales results, which means that the higher the production costs, marketing
costs, and employee salaries, the higher the sales results. Success or failure
in achieving business goals depends on the level of expertise in marketing,
production, finance, or other fields, and also depends on the ability to
combine these functions so that the business can run smoothly.
1. Production
Cost
According to the results of
the study, it can be seen that production costs have a significant effect on
sales results which can be said to be increasing production costs, increasing
sales of "Rahmat Aulia" farms. Good management of production costs
can keep costs to a minimum, the actual condition has proven that the
expenditure of production costs by the "Rahmat Aulia" farm to fulfill
consumer orders can increase sales results as a result of continued market
demand.
2. Marketing
Costs
a.
Results
According to the results of
the study, it can be seen that marketing costs do not have much effect on sales
results where the marketing costs of "Rahmat Aulia" farms depend on
the marketing provisions implemented by PT Charoen Pokphand, the higher the marketing
costs carried out by the company, the more the sales of "Rahmat
Aulia" farms also increase. The more marketing activities carried out, the
more sales results on the "Rahmat Aulia" farm will increase through
the increase in orders made by consumers.
Table 1
of Rahmat Aulia's Ranch Sales
Results in 2021
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No.
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Sales Month In
2021
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Rahmat Aulia's
Ranch Sales Results
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1.
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January
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102.504.000
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2.
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March
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88.367.000
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3.
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May
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37.677.000
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Source: Animal
Husbandry Finance "Rahmat Aulia"
b.
Discussion
Based on the table above, it
can be explained that the sales of "Rahmat Aulia" livestock have decreased
over the last 3 months. As researchers know, the marketing method used by the
farm "Rahmat Aulia" relies heavily on delivery orders (DO) from the
marketing side of PT Charoen Pokphand. This is different from the marketing
method used by the "Jamuri Compiled" farm under PT Japha which does
marketing independently, namely promoting and directing offers to consumers by
getting assistance with minimal marketing costs from the company that houses
it. So that with this method the "Jamuri Compiled" farm can obtain
stable sales results from the closest consumers, but obtain unsatisfactory
sales results for sales made outside the province of Aceh. (Informant, Djoko, a
farm employee "Jamuri Compiled")
Table 2
of Sales Results of Compiled
Mushroom Farm in 2021
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No.
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Sales Month In
2021
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Mushroom Compiled Farm Sales Proceeds
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1.
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January
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20.104.000
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2.
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March
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21.000.100
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3.
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May
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20.501.000
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Nevertheless, the demands of
market conditions are very important to be considered, such as inflation,
economic crises, changes in consumer tastes, and others. The "Rahmat
Aulia" farm also has a relatively low price compared to other farms, this
is because the "Rahmat Aulia" farm always balances the quality of
their products, so that low prices do not reduce and even increase the number
of consumers.
3. Employee
Salary
According to the results of
the study, it can be seen that employee salaries have less effect on sales
results, this is because employees at the "Rahmat Aulia" farm have
carried out work contracts which were directly witnessed by the company which
can be interpreted as an increase in employee salaries that minimally affects
the increase in sales results at "Rahmat Aulia" farm. This can be
explained that a salary is a form of payment given to employees who arise from
their work. Or it can also be stated that employee salaries are compensation
costs for services and labor that have been sacrificed by employees in
fulfilling their duties and responsibilities at the "Rahmat Aulia"
farm. If the number of delivery orders (DO) from the company increases, the
labor costs that must be incurred will also increase, from what we can explain
that employee salaries affect increasing sales results if there is an
additional temporary workforce during the harvest period or product sales to
consumers.
CONCLUSION
From the results of research and discussion, it can be
concluded that: 1) There is an effect of production costs on the sale of livestock
"Rahmat Aulia". This shows that, if the production costs incurred
from the "Rahmat Aulia" farm can be optimized its use will be able to
increase sales results. 2) Marketing costs have a less significant effect on
the sales of broiler chickens (Gallus domesticus) at the "Rahmat
Aulia" farm, the lack of impact of marketing costs on the increase or
increase in sales results obtained by the "Rahmat Aulia" farm. 3) There
is a less significant effect on employee salaries on the sales of broiler
chickens (Gallus domesticus) on the "Rahmat Aulia" farm, which means
that the employee salaries have less influence on the increase in sales results
by the "Rahmat Aulia" farm.
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