Introduction
Based on the Regional Regulation of the City of Bandar
Lampung Number 04 of 2012, concerning the Arrangement and Formation of
Kelurahan and Subdistrict, the geographical location and administrative area of
Teluk Betung Utara Subdistrict has the following boundaries:
1) In
the north it is bordered by Enggal Subdistrict and Central Tanjung Karang
Subdistrict
2) In
the south, it is bordered by the Teluk Betung Selatan Subdistrict
3) In
the east by the Bumi Waras Subdistrict and Enggal Subdistrict
4) In
the west by South Teluk Betung District.
The North Teluk Betung District Government was formed in
1976 in Lampung Province based on Law no. 14 of 1994. In 2012, based on the
Regional Regulation of the City of Bandar Lampung Number 04 of 2012, concerning
the Arrangement and Formation of Villages and Subdistricts, the Teluk Betung
Utara Subdistrict was divided into six districts, namely
1) Kupang
City districts
2) Kupang
Raya districts
3) Kupang
Teba districts
4) Pengajaran
districts
5) Gulak
Galik districts
6) Sumur
Batu districts
The administrative center of North Teluk Betung
Subdistrict is in Kupang Village. Kupang Raya Urban Village is one of the
villages in Bandar Lampung City, precisely in Teluk Betung Utara District.
Initially, Kupang Raya Village was part of Kupang Teba Village which finally
separated its territory in 1989 from the First Head of Apri Jayasina Village.
The Kupang Raya sub-district is only 17 hectares wide, which accounts for 4
percent of the Teluk Betung Utara sub-district area. Four other sub-districts
border the Kupang Raya village: Pahoman Village in the north, Kangkung Village
in the south, Kupang Teba Village in the west, and Bumi Waras village in the
east. The total population of Kuang Raya in 2020 is 3,020 people, with most of
the population aged 25-50 years. The education level of the community in the
Kupang Teba sub-district is very diverse. Still, the number of people who have
received higher education is only 67, and most of the population only completed
high school, with a total of 701 residents.
Kupang Raya Village consists of 11 Neighborhood Units (RT)
and 2 Neighborhoods. With a very high population density of 23,606 inhabitants
per square kilometer. Economic facilities such as markets, shops, food stalls,
and other means of economic transactions are essential factors in their
existence in the process of forming/developing the community's economy in an
area. There are three groups of shops in Kupang Raya Village, 42 shops/grocery
stalls in the Kupang Raya Village area, four food stalls/shops, one hotel, and
one guesthouse. From the data above, we can see that with minimal area size,
economics and trade are the majority professions carried out by the population
(BPS Kota Bandar Lampung, 2020).
Understanding Business
Business is an activity for profit. Business is an
organized individual business activity to generate funds to sell goods or
services to gain profits in meeting the needs of the community and the industry
(Afuah, 2004). A business is an
organization that provides goods or services for sale to make a profit (Ebert, Griffin, & Ebert, 2007). Everyone or
individuals or groups carry out business activities to seek profit so that
their life needs are met. No one does business for profit (Sadono, 2010). Business is
everything and the overall complexity that exists in various fields such as
sales (commerce) and industry, essential industry, processing, and
manufacturing and network industries, distribution, banking, insurance,
transportation, and so on, which then serve and enter fully (which serves and
interpenetrate) the business world as a whole (Bilson, Brailsford, & Hooper, 2001). A business is an
entity created to produce goods and services for customers. Every business
deals with people (Madura, 2010). Those people
suffer the consequences because of the business they are. Cross-functional
cooperation in business emphasizes the need for managers from different
functional areas to maximize profits in achieving common goals. From the above
understanding, the author can conclude that business is a whole series of
activities to carry out investments in existing resources that can be carried
out individually or in groups to meet daily needs and improve living standards
by creating goods or services in order to get a profit that as much as
possible.
Business Strategy
Business strategy is a strategic plan that occurs at the
division level. It is intended to build and strengthen the competitive position
of the company's products and services in the particular industry or market
served by the division (Hariadi, 2003). Business strategy
is a strategy to achieve goals that are often analogous to a chess strategy, in
which systematic thinking, planning, agility to step, courage to take risks,
and passion for winning matches are some of the characteristics of the game of
chess that are relevant to management practices (Joewono, 2012). Business strategy
is different from strategy at the corporate level. This strategy at the
business level focuses more on improving the competitive position of the
company's products or services in specific market segments (Solihin, 2012). From the opinions
above, it can be concluded that business strategy is a strategy to achieve
goals in business management. It is a guideline for a company's strategic plan
intended to build and strengthen the competitive position of the company's
products or services in the industry.
Digital Business
Digital business is one service that uses advanced
technology when making a product or in the marketing process. Digital business
is related to selling a product without its form, such as software. Thus, it
means all types of businesses whose product sales are done online, be it
through websites or applications.
Digital business can also be in the form of goods or
services. For example, if you can provide exciting writing, you can become a
content writer. You can make this skill the core of your business.
Affiliate business is a marketing activity for other
people's goods in exchange for a commission. The workings of digital affiliates
are briefly divided into three, namely:
Registration for an affiliate program and get a referral
code or link in the form of a particular invitation.
Carry out product marketing activities by utilizing the
website or social media.
If there are buyers who use the code you provide or follow
the link you share, then you will get income.
Drop shipping is one of the businesses that allow you to
sell a product without having your storage and product delivery. Only with the
ability to sell can you start this dropshipping business.
The drop shipping business is different from an affiliate
business, where your affiliate business becomes the person who markets and
sells certain products. While your dropship business only helps market the
products provided by the seller. The profit earned is in the form of the
difference from the selling price given by the seller.
In short, the drop shipping business is a liaison between
consumers and sellers. You can turn to be a drop shipper into an attractive
opportunity because this business can be started without capital, and you are
free to determine what items to focus on for sale. In this era, starting a
digital business is very promising and provides enormous opportunities,
especially in Indonesia. In addition to the business examples mentioned above,
there are still many examples that could be an opportunity for you to develop.
The key is to start a business that matches your abilities and skills.
Digital Platform
In recent years, we have heard a lot about it. This
condition is in line with the rapid pace of digitalization in all aspects of
life in the world. The rapid and widespread digitalization process has made
many companies give birth to new digital platforms to meet the community's
needs. The presence of a digital platform is one of the consequences of the digitalization
process that humans inevitably have to do today. Without digitization, human
activities in various fields will be left behind. Therefore, the digitization
process must be encouraged to continue effectively and quickly. However, its
appearance has occurred in the last few years, and until now, many parties
still do not fully understand the meaning of the term digital platform. This
misunderstanding often causes negative impacts in the form of community
mistakes in carrying out digital transformation.
A digital platform can be defined as a place, container,
or means that facilitates the meeting of parties to exchange information,
trade, or offer services and services. The presence of a digital platform
allows all of the above activities to be carried out in one place, which brings
together sellers and buyers directly, information providers and recipients, or
service/service providers and users.
Due to their broad nature, digital platforms have
different types. This difference arises following the diversity of functions
and objectives of establishing a digital platform. For example, currently,
there are various digital names for social media platforms such as Facebook,
Instagram, Twitter, and LinkedIn. There are also digital audio-visual platforms
such as YouTube, Spotify, Apple Music, and Langit Musik that are here to meet
the entertainment needs of the community. A digital platform can be successful
and means its presence if it can carry out two main functions. First, if the
related digital platform can facilitate the exchange of services and
information and bridge trade properly, second, suppose the platform can provide
significant added power for the community to improve their living and welfare.
In that case, the positive impact of the widespread emergence of digital
platforms can also be felt if their presence is used optimally by the
community. Without proper use, digital platforms will not bring any meaning and
added value to life.
Method
This research implemented
a qualitative method. Qualitative research approaches emphasize in-depth
observations. Consequently, applying qualitative research methodologies might
result in a more detailed examination of a phenomenon (Sugiyono,
2019). Moreover, the research conducted lectures, demonstrations,
training, and mentoring strategies.
Results and Discussion
The target audience in the community service activities is Kupang Raya
Village residents with small and medium enterprises (MSMEs). The target of
community service program activities is through the training method, which the Faculty
of Economics will hold, Sang Bumi Ruwa Jurai University, 27 people attended
this training activity.
A. Kinds of Activities
The methods of activities used in the
digital business strategy training in Kupang Raya Village are as follows:
1.
Lectures
This method was chosen to convey
essential concepts for the community to understand and master. This method is
based on the consideration that the lecture method is combined with pictures
and displays about attractive products and provides material related to effective
and efficient sales techniques.
2.
Demonstration
This method was chosen to demonstrate a
process of creating a Digital Platform Account so that goods and services can
be more easily marketed and reach a wider audience.
3.
Training and Mentoring
After the demonstration, there will be
a follow-up related to its implementation for 1 month and will assist the
community in creating an excellent digital platform for the product. It is
hoped that at this stage, the community will be able to implement all the
processes.
CONCLUSION
From these results, it can also
be concluded that the implementation of this training received a positive
response and high enthusiasm from the MSME business actor group in Kupang Raya
village due to the increased knowledge possessed by business actors and has the
potential to be developed and become additional household income.
Based on the activities that have been carried out, I hope
there will be other community service programs that can increase people's
income through household businesses.
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